Ian McKee says, “As you probably know by now, SEO and PR are getting more closely related. But there is one aspect that both have always had in common, and that is that both have long been labelled a supposed ‘dark art’. PR and SEO; mysterious art forms that deal in the unknown, experts fixing things unseen, like wizards behind the curtain.It has suited both industries, to be known this way.“Oh, yeah, we just need to curbudgle your whojamaflip. It’s absolutely essential, or you’ll get befluddled. You don’t want to get befluddled. Yes it’s an extra thirty grand.”The importance... [...]

Yael Grauer say, “Do Search Engine Optimization (SEO) terms have you confused? Are you lost in a sea of inexplicable acronyms? Fear not! With the assistance of our SEO manager Chipper Nicodemus, we`ve hooked you up with a glossary of the most oft-used words and their definitions.301 redirectA 301 redirect is a permanent redirect of one webpage to another, passing along a majority of thelink “juice” or ranking with it. 301 stands for the HTTP (hypertext transfer protocol) status code.ALT textALT text is a description of an image in your site`s HTML code. Spiders or bots (which... [...]

Sam Kusinitz says, “You likely know Rand Fishkin as the cofounder of Moz. In addition to his pivotal role in starting and growing SEOmoz from an SEO consulting agency to the SaaS company that we all know today as just “Moz,” Fishkin has also co-authored The Art of SEO and appeared on the 40 Under 40 List and 30 Best Tech Entrepreneurs Under 30.Rand Fishkin recently hosted an Ask Me Anything (AMA) session on inbound.org — the community for marketers to connect and share — in order to create the space for inbound marketers, SEO professionals, and anyone else... [...]

David Meade says, “Three of the factors that dominate the SEO field are on-page optimization, off-page optimization, and the quality and uniqueness of Web writing.These principles are extremely important – if you write your value proposition correctly and your Web text correctly, you will likely achieve higher rankings. An entertaining writing style will keep visitors on your page, and the use of copywriting principles will produce high conversion (sale) rates for every visitor”.On- And Off-Page Optimization of Web PagesMarketing Land [...]

Eric Devaney says, “Ugh. Off-page SEO. How the heck are we supposed to do that stuff?Remember back in the day, when you could work out those sweet link exchange deals with your buddies? “Hey man, I have a site, and you have a site … how about I link to your site a bajillion times, and you link to my site a bajillion times?!” Boom. Off-page SEO = Done.Of course, such practices never really fit with Google’s mission of organizing the world’s information and making it accessible/useful. When a Boston-based seafood restaurant website has thousands of backlinks from a Tokyo-based... [...]

Greg Sterling says, “Second quarter reports coming out from the large search marketing firms this week point to continued growth in paid search investment in the US and globally. The reports also underscore the increasing influence of mobile and image-based product ads on growth.RKG’s analysis of the US search market, based on its client portfolio, which skews retail, showed Q2 spend increased by 23 percent year-over-year, with investments on both Google and Bing rising.Google spend grew 24 percent year-over-year with a 13 percent increase in click volume and CPCs rising by 10 percent.... [...]

Return Path is  hosting a webinar featuring Henry Gutierrez and Sarah Matthews on Wednesday, July 23 at 1.00 pm EDT. The topic of the webinar is “The Ultimate Guide to Blacklists”.Return Path team says, “The webinar will include:What effect a blacklisting can have on ROIThe role that blacklists play in spam filteringThe blacklists marketers should concern themselves with the mostHow to know if you are listed on a blacklistTips on how to resolve a blacklisting issueLong term recommendations to prevent blacklisting”.Webinar DetailsOrganizer:  Return PathKey... [...]

Isia McKetta says, “Write it and they will come. That’s the drum we’ve been beating for a long time now. We optimize our pages and our content to please search engines and cross our fingers and hope that customers will convert.We can do better.But to do it, we have to think beyond Google. Yes, you still need to check all your standard SEO boxes to make your site crawl friendly. Then it’s time to stop catering to the bots and start catering to the users instead.That means we have to—no, we get to—think bigger when we think of SEO. As Rand said in his Whiteboard Fridaylast... [...]

Kristina Kledzik says, “As a human being currently using the internet, you have opinions about online user experience. The problem is, everyone’s experience is going to be different based on their expectations. So although you, as a Moz blog reader and probably an internet connoisseur, may have some very good ideas about making your company’s or client’s site easier to use for the majority of visitors, there’s a good chance that your boss or client will disagree with you.If you’re like me and aren’t a user experience expert, it’s going to be hard... [...]

Ranking your site comes down to the quality and quantity of your backlinks. Clearly, the anchor text for your backlinks affects quality, but there’s such a thing as over-optimized anchor text. Natural links have a variety of anchor text; links to your site need to have the variety, too.For example, if your site has 100 backlinks, and 50 of them say ‘best coffee maker’, Google isn’t going to rank you for ‘best coffee maker’. That’s not natural, and it screams “fake backlinks”.The backlink profile of a natural authority site is much more along... [...]