Christopher Ratcliff says, “Before we begin to understand what ‘off-page SEO’ means and the various methods that relate to it, let’s have a quick recap at what ‘on-page SEO’ means.On-page SEO (or on-site SEO) refers to all the elements on your web page that you can control in order to make it visible to search engines.For instance: internal linking, using a clear navigation with a naturally flowing hierarchy, search engine friendly URLs that have relevancy to the content, fast loading pages, submitting regularly updated XML sitemaps or remembering to tag your images and videos... [...]

Sam Kusinitz says, “More than 1.1 billion people use Google searcheach month to make 114 billion searches.According to comScore, Google holds 67.6% of the U.S. search engine market share. This means that marketers looking to rank highly in organic search have to worry a great deal about what Google is looking for.With all the talk about optimizing content for search engines, you’d think we’d know by now exactly what Google’s ranking algorithm considers when crawling pages on the internet. But we don’t, and we can’t — mainly because Google has never... [...]

Yuriy Timen says, “Marketing for any business is an ongoing effort that requires consistent refinement and improvement to see positive results in the long-term.It is not enough to simply create a quality marketing program and leave it alone to do its job. Rather, the marketing plan for any business needs to be monitored on a daily basis in order to make sure maximum returns are achieved.Testing, TestingThanks to A/B testing, or split testing, it has never been easier to refine marketing programs. Businesses that aren’t using testing as a major part of their marketing plan are missing... [...]

Sam Kusinitz says, “Landing pages exist to serve one purpose: to get people on your website to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually creating a successful landing page requires detailed planning and creative testing.Regardless of what your business is selling or the conversion action you hope to instigate, it’s helpful to get inspired by seeing what other great landing pages look like. And because there’s no one “right” way of doing a landing page, you need to check out examples from lots of... [...]

Wall says, “A couple years ago we published an article named Branding & the Cycle, which highlighted how brands would realign with the algorithmic boost they gained from Panda & leverage their increased level of trust to increase their profit margins by leveraging algorithmic journalism.Narrative Science has been a big player in the algorithmic journalism game for years. But they are not the only player in the market. Recently the Associated Press (AP) announced they will use algorithms to write articles based on quarterly earnings reports, working with a company named Automated... [...]

Dario Zadro says, “It’s been said that all politics are local, and much the same can be said about commerce. The World Wide Web has given even the smallest business owner access to the global marketplace, but brick and mortar enterprises still heavily depend on local search traffic to survive.This is not to say that the internet cannot be a valuable tool for local businesses. It most definitely is! But as a tool it must be pressed into service to drive real world traffic into local shops and offices“.Local Rankings Slipping? SEO Troubleshooting Tips for Local BusinessesBusiness2Community.com [...]

Bryson Meuniers says, “It occurred to me as I was making my personal site responsive and adding recommended resources that I’ve been doing this column for over five years and have yet to share with you readers a comprehensive list of the mobile SEO resources I recommend.This month, I’d like to right that wrong by citing the people, publications and tools that I find essential for mobile SEO, all in one place”.Essential Mobile SEO ResourcesMarketing Land [...]

Sam Kusinitz says, “Landing pages exist to serve one purpose: to get people on your website to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually creating a successful landing page requires detailed planning and creative testing.Regardless of what your business is selling or the conversion action you hope to instigate, it’s helpful to get inspired by seeing what other great landing pages look like. And because there’s no one “right” way of doing a landing page, you need to check out examples from lots of... [...]

Graham Charlton says, “Content marketing and SEO go hand in hand. Great content attracts links and can rank highly, while good SEO means the content you produce brings searchers to your site. SEO should be a major part of your content strategy, and the best way to rank well and to survive algorithm changes, is to produce unique and valuable content.In this post I’ll look at how we approach content and SEO at Econsultancy”.SEO for content marketing: seven success factors‘Econsultancy’ Blog [...]

Hunter Boyle says, “If you’re serious about growing your email audience, you already know the value of landing page testing and optimization.Caveat: Becoming an optimization pro doesn’t happen overnight. And plenty of small business marketers and entrepreneurs need a helping hand to get started.Clay Collins knows that feeling. It’s why he co-founded LeadPages, a popular landing page tool that makes testing more accessible (and integrates with AWeber).In advance of our July 15th optimization webinar with LeadPages, we asked Clay about his company’s origin story, takeaway lessons... [...]