Benjamin Spiegel says, “Over the past five years, the media buying world has changed dramatically.The incredible advances in adTech (Advertising Technology) and consumer electronics have opened up the doors for never-before-seen targeting and measurement capabilities. Especially in the field of programmatic and audience-based buying, we have made progress at a rate that has even outpaced consumer behavior”.The Future Of Paid Search (From A Data Perspective)Marketing Land [...]

Omkar Mishra says, “Google has always tried to keep their secret sauce inaccessible when it comes to how they rank their content in search engines. However, many studies have found out different co-relations with various factors of search engine results with certain aspects of websites. Moz had studied co-relation factors of search engine rankings in mid-2013 which said individual pages are always considered for their quality content along with the domain on which it is hosted (website authority)”.All You Need to Know About the SEO Ranking Factors for Google in 2014Business2Community.com [...]

Ayaz Nanji says, “Ask.com, Bing, and Yahoo drive far fewer consumers to publishers’ websites than Google, but visitors who arrive via those three search engines tend to stay longer during visits and view more pages, and they are less likely to exit after reading only one page, according to a recent analysis by Shareaholic.Below, key findings from the report, which was based on organic search traffic data collected over six months (December 2013 to May 2014) from the sites of 300,000+ publishers reaching an audience of more than 400 million monthly unique visitors.EngagementThe... [...]

Mickie E Kennedy says, “Most of us have always known that an inextricable link existed between PR and SEO. Earning brand mentions and links from various websites—whether via guest blogging, earned media, etc.—has long been considered to be good for increasing your search engine presence. However, it wasn’t until very recently that we got actual confirmation and behind the scenes insight into how important PR truly is in SEO.Word came out recently that Google filed a patent giving greater insight into the role brand mentions, links, and implied links play in measuring a site’s... [...]

Martin Laetsch says, “The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic results.Such constant evolution makes it challenging for marketers to keep their search engine marketing practices up-to-the-minute, but the payback is worth the effort. Companies implementing SEO best practices see significant gains in new customers, thought leadership perception, and customer satisfaction. Those taking shortcuts pay a steep price in lessened search... [...]

Dan Shewan says, “In September of last year, when Google Hummingbird was officially announced, Matt Cutts said that it would affect 90% of all searches, albeit in a subtle way. Considering that Google handles more than 3.5 billion searches every day, this means Google Hummingbird affects more than 3.15 billion of them.Not exactly an inconsequential update”.How Google Hummingbird Changed the Future of SearchBusiness2Community.com [...]

Chow says, “Ok, I think it is time to review how to make a proper keyword list for your PPC campaigns.  This may seem like a simple thing to do, but in reality, most people are missing the boat on a few things.  Lets take a look at all of the angles and make sure that you are doing what needs to be done.Everyone here should know about the 3 different ways people are making their keyword lists.  Ask yourself, “does this look familiar?”  The first type we run across starts building their account without doing a keyword search, as that is a simple easy way to do it.  Your next average... [...]

Omkar Mishra says, “Search Engine Optimization has come a long way. The days of keyword stuffing & black hat tactics have been overtaken by the numerous updates Google gives to its algorithm. It is said, Google makes around 500 adjustments to its search engine algorithm every year. If you would want to take a look at some of the major changes which Google has done for their different updates, you can refer to this Moz Timeline of history. Google has made it a point to elevate quality content over scrappy content to ensure the readers get best of what they want to know about. But how... [...]

Rand Fishkin says, “Link building is nowhere near dead, and some of the best link opportunities can be discovered by setting up email alerts for various things that are published on the web. In today’s Whiteboard Friday, Rand runs through eight specific types of alerts that you can implement today for improved SEO“.8 Ways to Use Email Alerts to Boost SEO – Whiteboard FridayMOZ Blog [...]

Anton Nadillo and Jon Shawcross have done a lot of research, over a periuod of years, on what works in SEO without getting you black-listed.Last year, they published the results of their study in the first edition of SEO Enigma. Now, they are releasing version 2, revised and supplemented to account for the recent changes made by Google.Google recently released the 4th version of the Panda update. This follows several updates made throughout 2013. The SEO tactics that worked a year ago may get your site in trouble today. Thar’s why Nadillo and Shawcross felt compelled to revise their advice... [...]