The latest article on ‘Marketing Land’ is titled “Holiday Mobile Orders Shot Up 50 Percent In 2013; Social Commerce Remains Negligible, Organic Still Dominates”. Ginny Marvin says, “More than one in four US e-commerce orders this holiday season came from mobile devices. Custora released its complete E-Commerce Pulse data for the 2013 holiday season, an update of its post-Cyber Monday report that showed record sales in the US. This final analysis looks at e-commerce performance between November 1st through December 31st, highlighting Black Friday, Cyber Monday and... [...]
Archive for the 'E-Commerce' Category
The latest article on ‘Website Magazine’ is titled “5 Resolutions for E-Commerce Merchants”. Allison Howen team says, “A New Year’s resolution is a commitment to doing something differently, typically better, than the previous year. The challenge in making a resolution, however, is keeping it. Oftentimes people pick broad resolutions and set themselves up for failure. For example, making a resolution to “lose weight” is a lot different than making a resolution to exercise for at least 30 minutes a day. This is because losing weight is a process that takes time, and it is easy... [...]
The latest post on ‘Mashable’ is titled “How to Optimize Your E-Commerce Website for Holiday Shoppers”. Mashable team says, “Black Friday, Small Business Saturday and Cyber Monday 2013 have come and gone, but the holiday shopping season has only just begun. Over the next several weeks, U.S. shoppers will be checking off their lists, and according to Shop.org, they’ll be spending a projected $82 billion online this holiday season. If you’re an e-commerce retailer, it’s in your best interest to keep your website in tip-top shape this month.Small e-commerce businesses,... [...]
The latest post on ‘Mashable’ is titled “7 Tips for Improving Your Ecommerce Strategy”. Todd Wasserman says, “As customers increasingly turn to the Internet and smartphones for purchasing decisions, economies are seeing brick and mortar evolve into “click and order,” and ecommerce become intertwined with m-commerce.More and more businesses are expanding online — from grocery stores to “beer grams,” almost any product or service is available via the click of a button or the swipe of a finger. What’s more, studies show [PDF] online customers... [...]
There are many WordPress products created each week to improve internet marketing. But few of them address the needs of a marketer wanting to do e-commerce, building a store where you can sell physical products. Neeraga, a marketer from India whose specialty is creating WordPress themes (he is the president of InkThemes.com) has created a new theme, called the SaleJunction Theme, specifically aimed at making it simpler to create an e-commerce site. This new (and attractive) theme is compatible with the popular WooCommerce platform and with the Easy Digital Downloads platform. Get a copy of whichever... [...]
The latest ‘Econsultancy’ blog post is titled “Key Christmas trends to keep in mind this season: stats”. Luke Richards says, “With higher-than-usual retail activity, an abundance of free time for many people and the popularity of tech-orientated gifts, Christmas is always an interesting time for digital trends. The Ecommerce section of our Internet Statistics Compendiumincludes the best freely available Christmas e-retail data from around the web as well as our own research, and now stretches back several years. This gives users a good overview of how people are... [...]
The latest ‘Econsultancy’ blog post is titled “Six common conversion killers from ecommerce sites”. Pratik Dholakiya says, “The wrong strategic approach can be costly for ecommerce sites, but many still make some fairly basic errors. Try to avoid these six common errorss in your ecommerce site to avoid deterring customers and generate more conversions”. Six common conversion killers from ecommerce sites ‘Econsultancy’ Blog [...]
MarketingSherpa has released a case study titled “E-commerce: Site reverses Google penalty, utilizes guest posting to achieve its highest SEO rankings ever”. Allison Banko says, ” From penguins to pandas to hummingbirds, Google’s algorithm updates can seem like a zoo. The continual polishing of SEO standards makes it imperative for companies to start policing websites to ensure best practices are being met. But how do you bounce back once you are punished for not doing so? Read about the steps Electric Fireplaces Canada (EFC) took to reverse its Google penalty to nab its... [...]
MarketingSherpa has released a case study titled “E-commerce Marketing: 540% higher revenue-per-email for automated send”. Adam Sutton says, “E-commerce marketers who sell custom or expensive items are typically not looking for impulse buyers. Instead, they nurture long-term relationships, hoping for a sale weeks or months down the road. A custom clothing site decided to build relationships with its email program, and to do so, it tested an autoresponder with hand-picked product suggestions. The result: 540% higher revenue-per-email in the first test. See how the team selected... [...]
Anything that complies with their terms and conditions, of course. The point is that now you can build a store inside Facebook, and do it easily without technical skills. Product developer, Karthik Ramani has created Social Mini Store Pro to make even beginners into Facebook marketers. With this new software, you can create an attractive, professional landing page in Facebook in no time at all, with no technical expertise required. But that’s not all; create a sales page, a Thank You page, etc., using his templates. You can do all this with: • No technical expertise needed • No... [...]