‘Holiday Mobile Orders Shot Up 50 Percent In 2013; Social Commerce Remains Negligible, Organic Still Dominates’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Holiday Mobile Orders Shot Up 50 Percent In 2013; Social Commerce Remains Negligible, Organic Still Dominates”.
Ginny Marvin says, “More than one in four US e-commerce orders this holiday season came from mobile devices. Custora released its complete E-Commerce Pulse data for the 2013 holiday season, an update of its post-Cyber Monday report that showed record sales in the US. This final analysis looks at e-commerce performance between November 1st through December 31st, highlighting Black Friday, Cyber Monday and online’s last-minute rush period between December 12 through 18.
Overall, holiday online orders are estimated to be up 12 percent over 2012, compared to just three to four percent growth estimated for total US retail sales, on a traffic increase of 15 percent year-over-year“.
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