The latest article on ‘Website Magazine’ is titled “E-Commerce Profiles in Site Performance Optimization”. Pete Prestipino says, “One of the most pressing concerns for online retailers is maintaining a high-level of performance – particularly during the high-traffic holidays. There is, of course, no shortage of solutions on the market to support merchants in alleviating (or at least minimizing) the issue, but it’s often more useful to see how engaging in an initiative to optimize and speed up a brand’s website actually works and what it could mean for your digital... [...]
Archive for the 'E-Commerce' Category
The latest article on HubSpot blog is titled “X2X Ecommerce: A Primer on 4 Different Business Models”. Sam Mallikarjunan says, “Although “ecommerce” tends to be thought of as a homogeneous business model based on the success of such titans as Amazon.com and Wal-Mart, there are actually many different ways that an ecommerce website can make money online.Based on who is selling to whom, what they’re selling, where they got it, and how they’re completing the transaction(s), an ecommerce business can build a completely unique model that gives them special leverage within... [...]
The latest article on HubSpot blog is titled “Beyond B2C: A Primer on 4 Different Ecommerce Business Models”. Sam Mallikarjunan says, “Although “ecommerce” tends to be thought of as a homogeneous business model based on the success of such titans as Amazon.com and Walmart, there are actually many different ways that an ecommerce website can make money online. Based on who is selling to whom, what they’re selling, where they got it, and how they’re completing the transaction(s), an ecommerce business can build a completely unique model that gives them special leverage... [...]
The latest article on ‘Website Magazine’ is titled “Test Drive Automated E-Commerce Video”. Allison Howen says, “If you have been hesitant to invest in automated videos for your e-commerce store, then check out the new “Try It Now” service from Treepodia. The service enables retailers to generate a product video for any item in their inventory. The product video is created within just a few minutes and provides merchants with an example of how automated video could work for their e-commerce store. Plus, merchants can customize the test videos with options like voice-overs,... [...]
The latest ‘Econsultancy’ blog post is titled “Ecommerce information architecture: the devil in the detail”. James Gurd says, “I’ve worked with many clients (and on my own sites) where avoidable structural/data problems add unnecessary complexity to website management. I say avoidable because they’re usually a result of not asking the right questions upfront before the site is built. It’s a tough task to cover all bases for an ecommerce platform because there are so many factors in play that can affect elements like on-site UX, business reporting, data flows... [...]
The latest article on HubSpot blog is titled “The Inbound Marketing For Ecommerce Manifesto”. Sam Mallikarjunan says, “For over half a decade, we’ve been talking about the goal of inbound marketing to put the customer at the center of the business. B2B companies have adopted inbound marketing faster than B2C – partially out of necessity. Although ecommerce has continued to grow over 20% Year-Over-Year, B2B sales as a whole grew only 16% from 2002-2010. B2B marketers had to adapt quickly to how the internet had changed the world forever, ecommerce marketers have... [...]
The latest article on ‘Website Magazine’ is titled “5 Reasons Amazon Wins at E-Commerce”. Allison Howen says, “When it comes to e-commerce, Amazon is king. Not only does the online retailer offer millions of products, but it also provides a good user-experience with its digital best practices and top-notch customer service. Although those factors make it difficult for smaller retailers with less resources to compete against the e-commerce juggernaut, it doesn’t mean that they should stop trying. Instead, retailers should look at what makes Amazon the greatest and emulate the... [...]
The latest article on ‘Website Magazine’ is titled “Is Sellvana Your Next E-Commerce Solution?”. Pete Prestipino says, “There’s a new e-commerce contender and it could just be your next retail platform of choice. Sellvana, which recently took on $5 million in funding, is an open source solution created by Boris Gurvich (the original Lead Technical Architect of Magento) that hopes to remove all the “technical roadblocks” for merchants, developers and designers. “The established generation of open source e-commerce platforms has not aged gracefully –... [...]
The latest article on ‘Marketing Land’ is titled “E-commerce Sales Up 8% In January, With 20% Of Mobile Orders Happening On An Android”. Amy Gesenhues says, “Marketing analytics firm Custora says US e-commerce sales were up eight percent this January over January 2013. While combined offline and online transactions were down 0.4 percent last month compared to a year ago, Custora claims January was a strong month for e-commerce, with a 6 percent increase in traffic to e-commerce stores. Based on e-commerce transactions from over 100 retailers and 70 million shoppers,... [...]
The latest article on HubSpot blog is titled “5 Ways To Increase The ROI of Your eCommerce Marketing Blog”. Steve Haase says, “As an inbound marketer, you create content. If you’ve been at it for a while, or are blogging very aggressively, you’re seeing the benefits of all that content in terms of increased traffic. You’re hopefully also seeing a corresponding growth in revenue. But how do you know that the blog is contributing to those results? Or, as one of my customers recently asked me, “How can I tell that this content I worked so hard to create is contributing... [...]