Pay-per-click (PPC) advertising is one of the most popular digital marketing strategy used today. In the coming year, PPC is expected to reach new heights with PPC automation and artificial intelligence. Search Engine Journal team has published a new e-book ‘The Biggest PPC Trends of 2020, According to 39 Experts’ to help you learn about the future of PPc. SEJ team says, “In this ebook, understand how and why the following PPC trends matter in 2020: Less Control: Automation, AI & Machine Learning Blurred Lines: PPC & the Bigger Marketing Picture More & Better Audience... [...]

To get more sales done this holiday season you should focus on getting huge flow of traffic. Outbrain’s Kelly Hayes has made available a replay of the webinar ‘How to Generate Traffic and Turn It Into Sales for The Holiday Season’ to help you increase your sales. Watch this webinar to learn: The power of Native and an introduction to Outbrain  Why you need a seasonal and holiday sales strategy How to optimise your landing page Key takeaways from case studies with real results  Best practices to implement today. How to generate traffic and turn it into sales for the holiday... [...]

When it comes to SEO, Google is the search engine that attracts major attention of businesses. But what if you want to focus on other search engines too? Neil Patel has published a new video ‘SEO Beyond Google: How to Rank On The Best Alternative Search Engine’ to help you learn how to rank in other search engines. Patel says, “Google is already the most popular search engine. You already know that. Focusing on Google can drive you a ton of traffic, but do you know there’s another search engine that can drive you a ton of traffic and no, it’s not Bing. This search... [...]

Pictures speak louder than words. Make sure to use plenty if images this holiday season to grow your online sales. AWeber’s Liz Willits has published the holiday GIF guide to help you build interesting and effective holiday email campaigns. Willits says, “We know how expensive it can be to purchase creative, high-quality images or GIFs, and how time consuming they can be to create them by yourself. That’s why the AWeber design elves made a FREE holiday GIF guide for our blog readers. Use the 16 animated GIFs below for your holiday email marketing campaigns. (GIFs can increase click-through... [...]

Your blog works as a link between you and your target audience. By sharing content that attracts web users you can give a boost to your sales. Ahrefs contributor Si Quan Ong has shared 13 tips to increase your blog traffic. Ong says, “Struggling to gain traction on your blog? Consumed tons of ‘ultimate guides’ and courses, but traffic didn’t budge? A few years ago, the Ahrefs blog was far from popular. Despite publishing three new articles per week and following “blogging best practices,” traffic was plateauing. That’s when we decided to switch up our... [...]

Today search engines play a pivotal role in the growth of your business. With right tactics you can increase traffic to your website and improve sales. By knowing how the search engines work, you can gain a better SEO insight. Ahrefs contributor Joshua Hardwick has answered six questions related to search engines and how they work. Hardwick says, “Search engines work by taking a list of known URLs, which then go to the scheduler. The scheduler decides when to crawl each URL. Crawled pages then go to the parser where vital information is extracted and indexed. Parsed links... [...]

In America, today is Thanksgiving Day, a holiday near the end of the year (originally, this time of year was chosen becuse it was after the Fall harvest), when we pause and reflect on the many good things that we have enjoyed during the year, and we give thanks for them. Of course, not everythng has been good. Everyone has had a year that had its ups and downs. That’s normal, but for most of us, we have avoided the perils of war, the hardships of famine, the blight of drought and the poverty that comes from financial meltdown. We don’t have everything we might want, but we are blessed... [...]

Proven link building tactics can help you to get more backlinks and improve your search engine marketing efforts. Depending on our reading and research ww try different techniques to create more links. Search Engine Journal contributor Roger Montti has shared an article highlighting 18 link building tactics that should be avoided. Montti says, “A true link signal is when a publisher links to a webpage because it is relevant to the topic and therefore useful. What all of the following tactics have in common is that they do not result in a true link signal. 1. Historical Data Link Trap This... [...]

When it comes to video marketing, it is YouTube. Almost every brand would think about YouTube for promoting their products and services. To appeal your audience you should create the video content that stands out. Social Media Examiner’s Ed Lawrence has shared a six-step plan to improve your YouTube click-through rate (CTR). Lawrence says, “Do you want more views on your YouTube videos? Wondering how to get more people to click on your YouTube suggested videos? In this article, you’ll discover how your YouTube click-through rate (CTR) impacts video views and find six steps to improve... [...]

Podcast publishing allows you to connect with your target audience by sharing the content they want to consume. By podcasting regularly you can keep people connected with your brand. Social Media Examiner team has published a new video ‘Why Now is the Right Time to Start a Podcast’ featuring Michael Stelzner and Paul Colligan. SME team says, “Are you thinking about getting into podcasting? Worried it’s too late to start your own show? Podcasting expert Paul Colligan shares why podcasting can perform better than video and outlines a strategy to get you started”. Why... [...]