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Sunday, August 1, 2021

Archive for the 'PPC Marketing' Category

Three Critical PPC Trends for 2021

According to Search Engine Watch’s Aayush Gupta, in 2021, advertisers and marketers will witness a new set of PPC trends that will generate more leads and conversions. Gupta has published article highlighting key PPC trends for 2021. He says, “Many things have turned topsy-turvy after witnessing a year full of unprecedented situations and multiple coronavirus-induced lockdowns. Companies are shifting to a remote-first culture, people prefer shopping online than going to a retail store, and in-person conversations have turned to video conversations. A lot has changed in the last year,... [...]

Blending PPC and SEO Strategies for Business Success

Portent contributor Timothy Johnson has published an article highlighting some useful tips to blend your PPC and SEO strategies for greater business success. He says, “In this post, let’s dive a bit more into “how” SEO and PPC can work together for greater overall search success. SEO + PPC = A More Successful Search StrategyThe list of opportunities you will find by having open lines of communication between PPC and SEO is going to vary depending on your business and site. But here are some ways we at Portent blend our strategies while respecting the need to approach each individually... [...]

Improve Your Marketing with These PPC Automation Tools and Scripts

PPC automation is the use of AI and machine learning to optimize pay-per-click marketing. PPC Hero contributor Thomas Hampson has published an article highlighting six PPC automation tools and scripts to achieve marketing success in 2021. He says, “There are advantages and disadvantages to using either or both types, depending on your strategy and quality of data and rules. 6 PPC automation tools and scripts 1. Microsoft’s Digital Marketing Center Why you should use it: Digital Marketing Center is a free AI-powered approach to marketing, bringing simplified campaign building to SMBs and... [...]

Guide to Developing Your PPC Strategy

A successful PPC campaign can be created with the help of a goal-oriented strategy. With Search Engine Journal contributor Lisa Raehsler has shared an article highlighting some useful tactics to develop your PPC strategy. She says, “Let’s take a look at each of these five PPC goals and tactics that will help you accomplish each one. Brand Awareness PPC is often used for brand awareness to introduce and raise the visibility of a brand or product. At this phase, we want to maximize exposure to a highly relevant audience, with hopes clicks will lead to the consideration phase. Using PPC... [...]

The Global PPC Click Fraud Report 2020-21

Search Engine Journal has published a new report titled ‘The Global PPC Click Fraud Report 2020-21’ sponsored by PPC PROTECT. Here are key click fraud findings from the report: 11% of search ad clicks are fraudulent or invalid. 36% of display ad clicks are fraudulent or invalid. 17% of CTV impressions are fraudulent or invalid. Only 13% of accounts monitored had little to no fraudulent or invalid activity. SEJ team says, “In PPC Protect’s first-ever annual report on the state of click fraud, we dive into first-hand data from our database of almost 1 billion ad clicks and... [...]

Portent’s Guide to Setting a PPC Budget

Portent contributor Timothy Johnson has shared a step-by-step guide to help you set right budget for your PPC campaigns. He says, “Depending on how advanced you are with tools like Google’s Keyword Planner, Google Analytics, and digital marketing in general, the short answer may be: Define your SMART business goals for PPC Evaluate past performance using a simple framework like our Click-Worth Calculator Determine your profitability requirements Go! But let’s take a deeper look at what that means, and review some of the fundamentals that should be informing the “right” budget for... [...]

The Biggest PPC Trends of 2021, According to 32 Experts [E-book]

Search Engine Journal has published a new e-book titled ‘The Biggest PPC Trends of 2021, According to 32 Experts’. The SEJ team says, “What will be the most important PPC trends in 2021? That’s the exact question we asked 32 of the top PPC marketing experts. From paid search, to paid social, to remarketing, and beyond, discover what trends PPC experts are predicting to lead the pack. Download our ebook, The Biggest PPC Trends of 2021, According to 32 Experts, to see what the pros predict for paid search, social ads, and more next year. In this ebook, understand how and why the... [...]

How Long Does PPC Take To Work? [Video]

Exposure Ninja’s Time Cameron has published a new video ‘How Long Does PPC Take To Work?’ to help you find out how PPC works. He says, “In this video, I talk with a trio of our best PPC specialists to answer that question and many, many more including: How Long Does PPC Take? How Long Does PPC Take To Be Profitable? What Is a Good CPA? How Can You Optimise an Underperforming PPC Campaign? What Types of PPC Optimisation Should Be Used? How Long To Leave a PPC Campaign Before Making Any Changes?”. Watch the video here. Exposure Ninja  [...]

PPC 101: A Complete Guide to PPC Marketing Basics [E-book]

Search Engine Journal has published a new  e-book ‘PPC 101: A Complete Guide to PPC Marketing Basics’ to help marketers understand the PPC marketing. This 16-chapter guide will help you to discover and learn the basics of PPC. The SEJ team says, “If you’re new to the world of paid search, it can be overwhelming. Pay-per-click (PPC) marketing – also known as search engine marketing (SEM) – is complex. It’s easy to blow through your budget and have nothing to show for it if you don’t know what you’re doing. There are so many: Advertising formats: Text ads, Responsive... [...]

Go Fish Digital’s 5 Tips for Optimizing Your PPC Campaigns

Go Fish Digital contributor Melissa has shared five tips for optimizing your PPC campaigns during the new normal. Borto says, “Since we are continuously adapting to “the new normal” and select industries are slowly re-opening their doors, it’s important to pay close attention to your pay-per-click campaigns to identify any external changes that could significantly impact metrics. Here are a few optimization tips that will guide you to take a more data-driven approach moving forward. 1. REVIEW AUCTION INSIGHTS WEEKLY Auction insights data is a great way to quickly get information on... [...]