Return To Home Page
Main Site Navigation
Search This Site
Wednesday, June 29, 2022

Archive for the 'PPC Marketing' Category

When to Optimize and When to Pay for Traffic

SEO requires a lot of work but yields excellent results in the long run Some folks say your business doesn't really exist if it doesn't exist online. That’s an overstatement, but there is some truth in it. Having an online presence is increasingly important to most businesses. But a website is not worth much without any visitors. The question, then, becomes – how will you attract those visitors? Typically, the choice boils down to either or both of two alternatives: SEO to boost organic traffic or PPC to gain visits from ads. Both come with benefits and drawbacks; what you... [...]

Your Guide to Managing a PPC Campaign

The term PPC stands for pay-per-click. PPC campaigns are a form of search engine marketing where a company builds an ad with targeted keywords and then pays for it by the click. HubSpot contributor Matthew Wainwright has published an article on managing PPC campaigns. He says, “We’ve created a free PPC campaign management template that will help you and your clients set up a full-funnel campaign structure that follows PPC best practices. Once you do that, you’ll be better positioned to maximize the return on your PPC investment. The template is broken down into two sections:... [...]

Ask A PPC Live 2022 [Podcast]

Search Engine Journal has published a new podcast episode ‘Ask A PPC Live 2022’ featuring Navah Hopkins. Loren Baker says, “Getting to know PPC takes time and effort. Can’t seem to find the answer you’re looking for? Search Engine Journal can help! Our industry is constantly evolving, and PPC is no exception. So, to provide answers to your burning questions about PPC best practices and strategies, we asked our resident expert. PPC expert Navah Hopkins joined me on the SEJ Show to answer all your PPC questions in 2022”. Ask A PPC Live 2022 Search Engine Journal  [...]

Guide to Optimize Your Landing Page for Better PPC

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Unbounce contributor Josh Gallant has published an in-depth article on optimizing landing pages for better PPC performance. She says, “We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy. How Do Paid Ads Work, Anyway? The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy 1. How Do Paid Ads Work, Anyway?   Think... [...]

Six Steps to Create a Strong PPC Marketing Plan

Well-thought planning can help you to achieve success in marketing. Without a plan, you’ll likely waste time and money on campaigns that don’t reach their full potential or that let you achieve goals that are not relevant to your business. PPC Hero contributor Jordan Bishop has shared six steps to help you craft the perfect PPC marketing plan. He says, “In this blog post, we’ll explore the steps of creating a successful PPC marketing plan. We’ll start with defining and understanding your business’s current competitive situation, so you know where you’re at. We’ll then cover... [...]

B2C Shares 10 Biggest PPC Stories of 2021

The year is about to end now. 2021 filled our lives with a variety of experiences. When it comes to marketing, there were several things that we experienced. Business 2 Community contributor Susie Marino has published an article highlighting the 10 biggest PPC stories of 2021. She says, “This is your *real* syllabus (read: survival guide) for 2022. Class is now officially in session. 1. Google ruffles our keyword matching feathers Keywords are the backbone of PPC. So of course Google would throw us some keyword curveballs this year! What went down in ’21 For keywords, 2021 was a rollercoaster... [...]

PPC Trends 2022 [E-book]

Search Engine Journal has published a new e-book titled ‘PPC Trends 2022’ to help you discover the PPC trends for the year 2022. The SEJ team says, “Download our ebook, PPC Trends 2022, to see what the pros predict for paid search, social ads, and more next year. In this ebook, you’ll learn how and why the following PPC trends will dominate 2022: Automation First-Party Data Audience Targeting & Segmentation Testing Diversification Responsive Search Ads Conversion Tracking Small Business Education Return To Fundamentals Be Ready For Anything There are 82 pages of expert... [...]

Strategies to Improve Your PPC Campaign Performance

Pay-per-click is an Internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Search Engine Journal contributor Andrea Atzori has shared seven ways to help you improve your PPC campaign performance. He says, “In this post, you’ll learn about seven key areas to optimize in order to improve PPC campaign performance. Even an account you’ve worked on for a while can benefit from an intentional check over these important opportunities. Seven Key Areas for Improving PPC Campaign Performance Performance by Location. Performance... [...]

PPC Hero Shares Seven PPC Trends For 2022

Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. PPC Hero contributor Luke Carlino has published an article highlighting 7 PPC trends you should follow in 2022. He says, “The Pay-Per-Click (PPC) realm is one that can significantly boost your business results, especially if you stay in touch with the latest PPC trends and improvements. Any business that wishes to build a successful online platform needs to invest time and energy into keeping on top of PPC trends, from corporate advertisers to individual... [...]

Three Critical PPC Trends for 2021

According to Search Engine Watch’s Aayush Gupta, in 2021, advertisers and marketers will witness a new set of PPC trends that will generate more leads and conversions. Gupta has published article highlighting key PPC trends for 2021. He says, “Many things have turned topsy-turvy after witnessing a year full of unprecedented situations and multiple coronavirus-induced lockdowns. Companies are shifting to a remote-first culture, people prefer shopping online than going to a retail store, and in-person conversations have turned to video conversations. A lot has changed in the last year,... [...]