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Sunday, September 20, 2020

Archive for the 'PPC Marketing' Category

PPC 101: A Complete Guide to PPC Marketing Basics [E-book]

Search Engine Journal has published a new  e-book ‘PPC 101: A Complete Guide to PPC Marketing Basics’ to help marketers understand the PPC marketing.This 16-chapter guide will help you to discover and learn the basics of PPC.The SEJ team says, “If you’re new to the world of paid search, it can be overwhelming. Pay-per-click (PPC) marketing – also known as search engine marketing (SEM) – is complex. It’s easy to blow through your budget and have nothing to show for it if you don’t know what you’re doing.There are so many:Advertising formats: Text ads, Responsive... [...]

Go Fish Digital’s 5 Tips for Optimizing Your PPC Campaigns

Go Fish Digital contributor Melissa has shared five tips for optimizing your PPC campaigns during the new normal.Borto says, “Since we are continuously adapting to “the new normal” and select industries are slowly re-opening their doors, it’s important to pay close attention to your pay-per-click campaigns to identify any external changes that could significantly impact metrics. Here are a few optimization tips that will guide you to take a more data-driven approach moving forward.1. REVIEW AUCTION INSIGHTS WEEKLYAuction insights data is a great way to quickly get information on... [...]

Can SEO & PPC Coexist? [Podcast]

Search engine optimization and pay-per-click marketing are two most popular methods of acquiring Internet traffic. What if we combine both the strategies?Rank Ranger’s Mordy Oberstein has published a new podcast episode ‘Can SEO & PPC Coexist?’ featuring Navah Hopkins. Oberstein says, ” The one and only Navah Hopkins joins us to talk about the relationship between SEO and PPC:Dispelling the myths about SEO and PPC as marketing opponentsHow to create a unified approach to SEO and PPCHow SEO and PPC work together uniquely in specific verticalsPlus,... [...]

PPC Hero’s 12 Holiday PPC Optimization Tips

To make most from your holiday marketing efforts, you should be planning your PPC holiday marketing campaigns right now as the holiday season boasts the most lucrative quarter for many online businesses.PPC Hero contributor Stephanie White has shared 12 holiday PPC optimization tips to improve your marketing results.White says, “This year is coming to an end and we are almost through the holiday season. Here are some holiday PPC optimization tips you can make in your account right now. Some of these tips will help you reduce wasteful spending and improve ROAS.SQRs/NegativesIt... [...]

Advantages of Combining PPC and SEO

Pay-per-click (PPC) and search engine optimization (SEO) go hand in hand as both the tactics are used to get more web traffic. Your customers can find you easily if you are using these two marketing techniques. Know Agency contributor Jane Phelps has shared five benefits of using PPC and SEO together. Phelps says, “These 5 benefits of using PPC and SEO together underscore why an all-or-nothing approach to just SEO or PPC won’t get you the best possible search results.1. Share Keyword DataKeywords are the words, sentences, and questions people type or ask of Google.... [...]

PPC In 2020: 2 Experts Weigh In On Future Trends [Video]

The pay-per-click (PPC) marketing is expected to grow further with automation, artificial intelligence and machine learning. PPC Hero contributor Briana Ogle has published a new video ‘PPC In 2020: 2 Experts Weigh In On Future Trends’ featuring Dani Gonzales and John Williams.Ogle says, “Within our daily work lives at Hanapin, we have so many interesting PPC discussions across desk pods, at lunch, or through video chats. To be a fly on the wall for those conversations would be an informative experience! We want to bring some of those fascinating conversations to PPC... [...]

The Biggest PPC Trends of 2020, According to 39 Experts [E-book]

Pay-per-click (PPC) advertising is one of the most popular digital marketing strategy used today. In the coming year, PPC is expected to reach new heights with PPC automation and artificial intelligence.Search Engine Journal team has published a new e-book ‘The Biggest PPC Trends of 2020, According to 39 Experts’ to help you learn about the future of PPc.SEJ team says, “In this ebook, understand how and why the following PPC trends matter in 2020:Less Control: Automation, AI & Machine LearningBlurred Lines: PPC & the Bigger Marketing PictureMore & Better Audience... [...]

Strategies to Improve PPC Bid Management

PPC bid management is one of several core activities needed to maintain a healthy PPC account. It is one of the most important and complicated part of PPC marketing. Search Engine Guide contributor Robert Clough has shared five useful PPC big management tips. Clough says, “The process of Pay Per Click management is complex. The shortened basics are tracking down Pay Per Click adspace and placing bidding money for your ability to use it.Many use automation to make the process easier, but there are a few more ideas that can help you stay on top. 1. Manage Your Bidding PotentialPPC... [...]

Strategies to Win More Leads and Prospects with PPC Marketing

PPC (pay-per-click) marketing is a great way for your website or company to generate more leads and create new prospects. What you need is a right set of techniques for getting most from your PPC marketing efforts. PPC Hero contributor Lidia Hovhan has shared an article on how you an use PPC marketing to capture more leads and prospects. Hovhan says, “Though you’ve earned a significant number of leads, have excellent conversion rates, and a reasonable cost per lead, you found one problem. Most of the leads you get are “junk leads.” While you did gain lots of leads, only a few of them... [...]

Strategies to Build Better PPC Campaigns

Well-optimized PPC campaigns can help you to achieve better marketing results. Such campaigns enable you to get immediate and qualified traffic that is on a verge of converting.Search Engine Guide contributor Robert Clough has shared seven tips to help yo improve performance of your PPC campaigns.Clough says, “What if pay per click was just throwing money away each month?Fortunately, you give underperforming campaigns a quick boost and breathe new life into your SEO. Keep reading to learn about our favorite tips!1. (Re)Define GoalsOptimization may be a very long journey for you and... [...]