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Friday, November 27, 2020

Archive for the 'PPC Marketing' Category

Portent’s Guide to Setting a PPC Budget

Portent contributor Timothy Johnson has shared a step-by-step guide to help you set right budget for your PPC campaigns. He says, “Depending on how advanced you are with tools like Google’s Keyword Planner, Google Analytics, and digital marketing in general, the short answer may be: Define your SMART business goals for PPC Evaluate past performance using a simple framework like our Click-Worth Calculator Determine your profitability requirements Go! But let’s take a deeper look at what that means, and review some of the fundamentals that should be informing the “right” budget for... [...]

The Biggest PPC Trends of 2021, According to 32 Experts [E-book]

Search Engine Journal has published a new e-book titled ‘The Biggest PPC Trends of 2021, According to 32 Experts’. The SEJ team says, “What will be the most important PPC trends in 2021? That’s the exact question we asked 32 of the top PPC marketing experts. From paid search, to paid social, to remarketing, and beyond, discover what trends PPC experts are predicting to lead the pack. Download our ebook, The Biggest PPC Trends of 2021, According to 32 Experts, to see what the pros predict for paid search, social ads, and more next year. In this ebook, understand how and why the... [...]

How Long Does PPC Take To Work? [Video]

Exposure Ninja’s Time Cameron has published a new video ‘How Long Does PPC Take To Work?’ to help you find out how PPC works. He says, “In this video, I talk with a trio of our best PPC specialists to answer that question and many, many more including: How Long Does PPC Take? How Long Does PPC Take To Be Profitable? What Is a Good CPA? How Can You Optimise an Underperforming PPC Campaign? What Types of PPC Optimisation Should Be Used? How Long To Leave a PPC Campaign Before Making Any Changes?”. Watch the video here. Exposure Ninja  [...]

PPC 101: A Complete Guide to PPC Marketing Basics [E-book]

Search Engine Journal has published a new  e-book ‘PPC 101: A Complete Guide to PPC Marketing Basics’ to help marketers understand the PPC marketing. This 16-chapter guide will help you to discover and learn the basics of PPC. The SEJ team says, “If you’re new to the world of paid search, it can be overwhelming. Pay-per-click (PPC) marketing – also known as search engine marketing (SEM) – is complex. It’s easy to blow through your budget and have nothing to show for it if you don’t know what you’re doing. There are so many: Advertising formats: Text ads, Responsive... [...]

Go Fish Digital’s 5 Tips for Optimizing Your PPC Campaigns

Go Fish Digital contributor Melissa has shared five tips for optimizing your PPC campaigns during the new normal. Borto says, “Since we are continuously adapting to “the new normal” and select industries are slowly re-opening their doors, it’s important to pay close attention to your pay-per-click campaigns to identify any external changes that could significantly impact metrics. Here are a few optimization tips that will guide you to take a more data-driven approach moving forward. 1. REVIEW AUCTION INSIGHTS WEEKLY Auction insights data is a great way to quickly get information on... [...]

Can SEO & PPC Coexist? [Podcast]

Search engine optimization and pay-per-click marketing are two most popular methods of acquiring Internet traffic. What if we combine both the strategies? Rank Ranger’s Mordy Oberstein has published a new podcast episode ‘Can SEO & PPC Coexist?’ featuring Navah Hopkins. Oberstein says, ” The one and only Navah Hopkins joins us to talk about the relationship between SEO and PPC: Dispelling the myths about SEO and PPC as marketing opponentsHow to create a unified approach to SEO and PPCHow SEO and PPC work together uniquely in specific verticals Plus,... [...]

PPC Hero’s 12 Holiday PPC Optimization Tips

To make most from your holiday marketing efforts, you should be planning your PPC holiday marketing campaigns right now as the holiday season boasts the most lucrative quarter for many online businesses. PPC Hero contributor Stephanie White has shared 12 holiday PPC optimization tips to improve your marketing results. White says, “This year is coming to an end and we are almost through the holiday season. Here are some holiday PPC optimization tips you can make in your account right now. Some of these tips will help you reduce wasteful spending and improve ROAS. SQRs/Negatives It... [...]

Advantages of Combining PPC and SEO

Pay-per-click (PPC) and search engine optimization (SEO) go hand in hand as both the tactics are used to get more web traffic. Your customers can find you easily if you are using these two marketing techniques. Know Agency contributor Jane Phelps has shared five benefits of using PPC and SEO together. Phelps says, “These 5 benefits of using PPC and SEO together underscore why an all-or-nothing approach to just SEO or PPC won’t get you the best possible search results. 1. Share Keyword Data Keywords are the words, sentences, and questions people type or ask of Google.... [...]

PPC In 2020: 2 Experts Weigh In On Future Trends [Video]

The pay-per-click (PPC) marketing is expected to grow further with automation, artificial intelligence and machine learning. PPC Hero contributor Briana Ogle has published a new video ‘PPC In 2020: 2 Experts Weigh In On Future Trends’ featuring Dani Gonzales and John Williams. Ogle says, “Within our daily work lives at Hanapin, we have so many interesting PPC discussions across desk pods, at lunch, or through video chats. To be a fly on the wall for those conversations would be an informative experience! We want to bring some of those fascinating conversations to PPC... [...]

The Biggest PPC Trends of 2020, According to 39 Experts [E-book]

Pay-per-click (PPC) advertising is one of the most popular digital marketing strategy used today. In the coming year, PPC is expected to reach new heights with PPC automation and artificial intelligence. Search Engine Journal team has published a new e-book ‘The Biggest PPC Trends of 2020, According to 39 Experts’ to help you learn about the future of PPc. SEJ team says, “In this ebook, understand how and why the following PPC trends matter in 2020: Less Control: Automation, AI & Machine Learning Blurred Lines: PPC & the Bigger Marketing Picture More & Better Audience... [...]