Proven link building tactics can help you to get more backlinks and improve your search engine marketing efforts. Depending on our reading and research ww try different techniques to create more links.

Search Engine Journal contributor Roger Montti has shared an article highlighting 18 link building tactics that should be avoided.

Montti says, “A true link signal is when a publisher links to a webpage because it is relevant to the topic and therefore useful. What all of the following tactics have in common is that they do not result in a true link signal.

1. Historical Data Link Trap

This is from a patent about historical data that covers inbound links, outbound links, how fast links are acquired, how often content is updated and so on.

One of the factors that are relevant to link building has to do with adding links to a page without the page actually being updated.

Google is on record stating that just because something is in a patent or a research paper doesn’t mean it’s in use”.

18 Popular Link Building Tactics You Should Actually Avoid

Search Engine Journal

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