The Biggest PPC Trends of 2020, According to 39 Experts [E-book]
Pay-per-click (PPC) advertising is one of the most popular digital marketing strategy used today. In the coming year, PPC is expected to reach new heights with PPC automation and artificial intelligence.
Search Engine Journal team has published a new e-book ‘The Biggest PPC Trends of 2020, According to 39 Experts’ to help you learn about the future of PPc.
SEJ team says, “In this ebook, understand how and why the following PPC trends matter in 2020:
- Less Control: Automation, AI & Machine Learning
- Blurred Lines: PPC & the Bigger Marketing Picture
- More & Better Audience Targeting
- Privacy, Tracking, First-Party Data & You
- PPC Strategy Becomes More Valuable
- Going Beyond Google & Facebook: Alternative Platforms to Watch
- A Focus on Brand Affinity, Awareness & Safety
- More SERP Competition + Search Stagnation = Rising CPCs
- CRO Is a Must Do
- The Year of the Technical PPC Marketer”.
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