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Friday, March 22, 2019
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Curmudgeon’s Corner ’ Category

E-mail Facts Every Marketer Needs to Know

Don’t think of e-mail as old news. If done well, it can contribute to any marketing campaign. In fact, effective email marketing can change your business outcomes. “Aye, there’s the rub,” as Hamlet said. Knowing what it takes to make e-mail effective is the challenge. It requires designing and sending: • The right message in […]

Is Captcha Technology Really Effective?

There re several Captcha engines available with technologies such as solving an equation, copying a character string or the one invented by Google, checking a checkbox. On the question and answer site, Quora, recently someone asked, “Why can’t bots check ‘I am not a robot’ checkboxes?” You have seen those boxes. We all have checked […]

What do marketers need?

We need: ► clicks, ► page views, ► bigger and more engaged mailing lists, ► sales. Of course we do, but is this all? What about ► a healthy life ► a positive relationship with our clients, ► a chance to have fun with families and friends, ► peace of mind, ► satisfaction, ► a […]

Just for Fun. Remember Clippy? He Could Use Some Help

A Microsoft Office version had an animated character called Clippy. He gave hints and tips for using the features of MS Word, etc. But Microsoft retired Cippy several years ago. What has he been doing since then? Our friends at did some digging and got the answer. Clippy Could Use Some Help

How color affects your online business

Blue, red, green, yellow, purple – what difference does it make if you choose one over the others for your branding or web design? After all, it’s a personal choice, isn’t it? As it turns out, your color choices make a big difference, one that can significantly affect your conversion rate in either a positive […]

Stupid Marketer Tricks, #7

If there’s anything that will annoy a potential customer, it’s filling up their inbox with redundant content. We just unsubscribed from a mailing list that regularly sent 7 emails every day. Perhaps we are more sensitive than most because we monitor so many marketing teams, but more than one email from a marketer a day […]

How can I become successful online?

On the Quora website, someone asks, “What are your 10 laws of making money online?” I think all our readers would be interested in this topic so I have written a response. The first point is that the online laws are about the same as the offline laws. For example, persuasive writing is about the […]

What To Focus On When Optimizing Your Emails

When it comes to digital marketing, to succeed, businesses need to leverage all available content platforms. And email marketing is central to that effort because, unlike social media platforms where your message can be viewed fleetingly in the newsfeed, your email message gets delivered directly to your target audience’s inbox. As a result, if they […]

Stupid Marketer Tricks, #6

As you may know, many marketers of information products seek affiliates to help them sell their products. The idea is that these affiliates reach new prospective customers (at no cost to the product developer), customers that the developer would otherwise not reach, and, consequently, sales would rise. To attract affiliates into the sales campaign, the […]

Follow @pcullum on Twitter

If you are an online marketer, it’s worth your while to follow me (@pcullum) on Twitter. On the IM NewsWatch website, we typically cover 30 news items daily, all intended to help you be more successful online. Due to our publication deadline, that’s about all we can manage. In my Tweetstream on Twitter, though, I […]