Artificial Intelligence (AI) is evolving and making its impact on almost all the domains. When it comes to e-commerce, it has been creating a significant value for itself.Econsultancy columnist Wesley Parker has share the impact of Artificial Intelligence on the PPC advertising.Parker says, “An expert from the field of AI could argue that paid search agencies don’t use AI at all. In the vast majority of the cases where paid search agencies are using AI it has been around bidding algorithms.Which in reality is simply “machine learning” a subset of AI where a computer uses a dataset... [...]

Content Marketing Institute is hosting a webinar on ‘Do More With Less. How To Maximize Your Video Content Budget’ on Wednesday, June 27 at 2.00 pm EDT.The CMI team says, “Marketing budgets—we all wish they were larger, especially when it comes to video. The truth is you can create killer video on any budget, and there are simple things you could be doing right now to stretch whatever you’ve got.Join us June 27th to hear James Hamar, Brightcove Video Production Manager, dish out pro-tips to maximize your content budget with simple tweaks to your video production process,... [...]

SnapMailPro,with its custom software and its live service team, works like a robot: you give it a task, and it performs it without further involvement from you being required.For example, you can tell it, “Send the message I have just submitted to you on Tuesday morning to all my lists, and on the sales page, put a countdown timer for Saturday midnight. Also, use one of my favorite email templates”.In response, the team of experts builds your email, then adds the timer to the sales page, and sends the email to the lists. Before sending it, you can review their work and ask for any... [...]

Econsultancy columnist Jeff Rajeck has shared four trends that are driving conversion rate optimisation.Rajeck says, “Conversion rate optimisation (CRO), or improving a website to increase the percentage of visitors who convert and become customers, has become a critical part of improving ecommerce site performance and is also practiced by many brand marketing teams.Because of its importance, Econsultancy has covered CRO extensively over the past few years (with articles from practitioners such as Paul Rouke) and has published an annual survey and report in assocation with RedEye on... [...]

Digital Marketing Depot is hosting a webinar on ‘Advanced AdWords Strategies to Personalize Experiences and Drive Revenue’ on Tuesday, June 26 at 1.00 pm EST.The DMD team says, “Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors to acquire more customers at a lower CPL?The answer is personalization. There are new data-driven techniques you can use to target the right audience with the right AdWords campaign at the right time. The result is a relevant, frictionless experience... [...]

Copyblogger and Digital Commerce Institute are hosting a webinar on ‘How To Create A High-Converting One-To-Many Marketing Channel To Sell Your Services’ on Tuesday, June 26 at p.00 am PDT.The Copyblogger team says, “In this live workshop, webinar expert Tim Paige will join Copyblogger’s Sonia Simone to talk about how to use “one-to-many” channels to sell … without getting awkward or using high-pressure sales techniques.Tim will walk us through how to decide on a high-value topic, and structure the session so it’s an effective sales tool and relationship-builder.... [...]

Amazon is the hub for every e-commerce business for getting more sales online and getting established as a brand. To succeed on Amazon what you need to do is learn from the successful businesses and adopt their tactics.Marketing Land columnist Andrew Waber has shared three myths that prevail among the marketers which they should stop believing.Waber says, “Between my work and what I see across the e-commerce landscape, it’s clear that brands need to let go of some of these prior practices to address the current market realities of e-commerce. Additionally, by fostering better interdepartmental... [...]

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Social media offers a variety of ways to reach out larger audiences and make your business successful. Inside social what we have is paid campaigns that help you reach a targeted mass.Econsultancy columnist Sean Cole has shared six basics of planning a paid social media campaign.Cole says, “Advertising on social media is, of course, now widely utilised. With Econsultancy recently refreshing its Paid Social Media Advertising Best Practice Guide, let’s look at six specific areas for beginners to consider when designing a paid social campaign.AudiencesLet’s start with audiences.... [...]

Video is seen as an ultimate tool that helps brands and marketers influence more people and make them take a purchasing decision. Apart from improving sales, video also help marketers strengthen their brand visibility online.Business 2 Community columnist Erika Montgomery has shared some useful facts on how video helps in improving brand visibility.Montgomery says, “Videos are one of the most effective channels for customer engagement. One study shows that potential customers are 85% more likely to buy a product if they have watched a product video. The challenge for brands, however,... [...]