Three ways to improve your brand visibility with video marketing
Video is seen as an ultimate tool that helps brands and marketers influence more people and make them take a purchasing decision. Apart from improving sales, video also help marketers strengthen their brand visibility online.
Business 2 Community columnist Erika Montgomery has shared some useful facts on how video helps in improving brand visibility.
Montgomery says, “Videos are one of the most effective channels for customer engagement. One study shows that potential customers are 85% more likely to buy a product if they have watched a product video. The challenge for brands, however, lies with making sure that your videos stand out from the crowd. Recent studies show that nearly 72 hours of video is uploaded every minute on YouTube. Add to this the fact that over 87% of online marketers use video content, it is clear that marketing your video is a bigger challenge than producing one.
There are two ways to get more people to watch your videos – viral and organic. Producing a viral video can help you reach millions of people within a short span of time. But this also requires an element of luck. A better strategy to get started is by taking the organic route. The objective here is to produce video content that your potential customers are looking for.
Improving Brand Visibility On YouTube Videos
A great place to start is the YouTube search bar. Typing in keywords related to your industry will show you a list of suggestions curated by what viewers are looking for”.
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