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Saturday, January 23, 2021

Archive for the 'PPC Advertising Tips' Category

Impact of Artificial Intelligence on PPC ads

Artificial Intelligence (AI) is evolving and making its impact on almost all the domains. When it comes to e-commerce, it has been creating a significant value for itself. Econsultancy columnist Wesley Parker has share the impact of Artificial Intelligence on the PPC advertising. Parker says, “An expert from the field of AI could argue that paid search agencies don’t use AI at all. In the vast majority of the cases where paid search agencies are using AI it has been around bidding algorithms. Which in reality is simply “machine learning” a subset of AI where a computer uses a dataset... [...]

Improve your PPC ad relevance with these tips

The pay-per-click (PPC) advertising enables the brands to get direct traffic from their ads displayed on search engine result pages. Relevant PPC ads can help you get the customers genuinely interested in your product or service. Search Engine Land columnist Amanda Krause has shared useful tips to improve your ad relevance with ZIP code-based geotargeting. Krause says, “If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad relevance. This article will focus on lessons learned to manage... [...]