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Thursday, August 6, 2020

Archive for the 'Amazon' Category

Why Selling on Amazon Is Not a Sales Strategy [Video]

When it comes to selling online, Amazon has been leading as a key driving force. Millions of sellers are using this e-commerce platform for their business.Entrepreneur contributor James McKinney has published a new video ‘Why Selling on Amazon Is Not a Sales Strategy’ featuring Ju Rhyu.McKinney says, “Ju Rhyu, co-founder of Hero Cosmetics, was a guest at the most recent Startup Story Live, an extension of the hit podcast The Startup Story that gives everyone in attendance direct access to founders. The two-day live stream event, which streamed to 77 different countries,... [...]

SEO for Amazon & the Future of Non-Traditional Search

Conductor Blog contributor AJ Kieffer has published a new article titled ‘SEO for Amazon & the Future of Non-Traditional Search’.In this article, Kieffer highlights how Amazon is rising as the go-to search engine for product searches and how it is gaining on Google in search.He says, “Will Amazon replace Google as the go-to search engine? Not yet. But the e-tailing giant has seen a dramatic rise in search volume in recent years. In 2015, Google accounted for 54 percent of product-focused searches, compared with 46 percent on Amazon. By 2018, customer behavior evolved and... [...]

Amazon Advertising Mistakes You Need to Avoid

By advertising on Amazon you can improve your online sales by promoting your products to the people interested in buying them. Knowing the do’s and don’ts of Amazon advertising you can make most from your investment. Search Engine Journal’s Robyn Johnson has shared 11 Amazon advertising mistakes you should avoid. Johnson says, “We looked at some recent audits we have done for clients and polled other marketers managing ads on Amazon for third parties to see what mistakes they have noticed working with clients.Mistake 1: Treating Amazon Like GoogleWhen... [...]

Here’s Your Guide to Amazon Advertising

Amazon offers a great way to the businesses in the form of its advertising products. You can publish your products ads on the e-commerce portal and boost your sales. To help you correctly utilize the Amazon ad services, Seer Interactive contributor Dara Daly has published a guide to Amazon advertising.Daly says, “Want to increase your sales from Amazon in 2020? Make Amazon advertising a part of your strategy!Amazon Expands Advertising Options with New BetasSince ads were first introduced on Amazon in 2008 with Sponsored Products, ad options have grown to include Sponsored... [...]

The Ins and Outs of Amazon Advertising [Podcast]

Amazon Advertising, launched in 2018, is a search advertising solution for Amazon vendors. It is similar to pay-per-click ads on Google. Here, sellers only pay when shoppers click on ads. With a carefully designed advertisements you can make more sales on Amazon. MarketingProfs contributor Kerry O’Shea Gorgone has published a new podcast episode ‘The Ins and Outs of Amazon Advertising (And Why You Should Try It)’ featuring Timothy Seward.Gorgone says, “E-commerce giant Amazon has opened up its platform for advertising, and innovative brands are there for it. The... [...]

Everything You Should Know About Amazon’s Sponsored Display Ads

Amazon launched Sponsored Display advertising options in September 2019. With this option you create display campaigns in minutes with a budget of any size and reach the right audience for your business both on and off Amazon.Merkle’s Melissa Reilly has published a detailed article on Sponsored Display ads.Reilly says, “There are a few key differences that separate Sponsored Display from advertising on the DSP:Cost model: Sponsored Display is charged on a cost-per-click basis while the DSP charges on a CPM model.Creative: Ad creative on Sponsored Display can not be customized... [...]

Things to know about Amazon advertising

Today we have multiple ways to reach our prospects and convert them. When it comes to advertising, again there are several platforms. One such proven system is Amazon advertising which allows you to promote your products on the Amazon network.The Marketing Insider contributor Michael Cohen has shared an article highlighting the worth of Amazon ads. Cohen says, “Amazon is ubiquitous, having become the comparison-shopping engine of choice for consumers. It is the world’s most valuable brand, according to Kantar, and was cited by eMarketer... [...]

Amazon special for businesses in United Kingdom #ad

Amazon UK is seeking businesses that don’t already have a business account at Amazon. And they are offering businesses like yours a significant discount on your first purchase in your new account. If you don’t have a business account, you can open one at no cost and then take advantage of this sale. Sale ends 16 February.Open an Amazon UK Business Account [...]

Cyber Monday was Amazon’s single biggest shopping day

Amazon has announced that this Cyber Monday was the company’s single biggest shopping day in its history.According to Amazon, customers from the whole world ordered more than 18 million toys and 13 million fashion items (combining on Black Friday and Cyber Monday).Jeff Wilke, CEO Worldwide Consumer at Amazon says, “Black Friday and Cyber Monday continue to break records on Amazon year over year, which tells us that customers love shopping for deals to kick off the holiday shopping season. With curated gift guides, convenient shopping experiences, incredible product selection, and free... [...]

Everything you need to know about Amazon’s ad business

Along with the e-commerce, Amazon has also entered the online advertising segment and it is getting positive results. The company’s ad revenue has been growing consistently.Recode contributor Jason Del Rey has shared an article describing the company’s ad performance and other things we should know.Rey says, “Amazon’s ad business, for all its glitz and hype, does not come without significant risk: Namely, that an over-reliance on ads will ruin the Amazon shopping experience.As my colleague Rani Molla chronicled recently, the top of search result pages on Amazon are increasingly... [...]