Google has added Reach Planner, a new tool to AdWords. This tool will help advertisers estimate their YouTube reach and plan their ads and budgets.Talking about the features of Research Planner, Dacheng Zhao, Product Manager, Video Ads at Google  says, “In our quest to make planners’ lives easier, we are going beyond reach curves to introduce a key new feature: product mixes. Planners have been using Google’s video formats to reach viewers in different ways, and now we’re giving more insight into which formats work best together. With product mixes, you can give us your marketing... [...]

Econsultancy columnist Patricio Robles has shared a list of six big retargeting mistakes that the marketers make.Robles says, “Retargeting can be an incredibly powerful weapon in the digital marketer’s arsenal. For some marketers, it consistently produces one of the highest ROIs of all digital campaigns.But even so, many marketers make mistakes that can reduce the efficacy of their retargeting campaigns. Here is a look at six of the biggest.Retargeting users who have already convertedThe productivity of retargeting campaigns can mask waste. One of the more common forms of waste... [...]

The Search Engine Journal team has posted a replay of the ‘How to Create Content That Earns Links & Increases Your Traffic 316%’ webinar.The SEJ team says, “Wouldn’t you love to see an in-depth case study where someone builds a ton of awesome links and also manages to boost their traffic?Scalable link building is hard enough. You need to pinpoint the right audience and deliver authoritative content to meet their pressing needs, and then earn enough such links to make a dent in your goals.And, as if that weren’t enough, you also want to see sustained positive effects... [...]

Quality original content is something that helps your business get credibility among search engines and the people. It is a challenge to keep producing original content all the time but it is a requirement so no one can afford to avoid it.Search Engine Journal team has shared three tips to help marketers create compelling content for the search engines and the people.The SEJ team says, “Here are three points any writer should take into account in order to create catchy content that will also attract organic traffic:Choosing a trending topic.Increasing semantic relatedness.Raising chances... [...]

In today’s marketing arena content is the key driver as it is used to get your products and services listed in the search engines and get more customers.This makes it extremely important to protect your content online from the ones who plan to use it illegally.Search Engine Journal contributor Julia McCoy has shared five strategies to help you protect your content.McCoy says, “The age of the internet and digital files/publishing has made it easier than ever for thieves and copycats to steal content.If you want to defend your assets, you need to take an approach that covers multiple... [...]

Content marketing is a field that has become an integral part of all the marketing strategies. Authentic content is something that helps you create trust among the customers.Search Engine Journal contributor Kristopher Jones has shared five tipt to help marketers create authentic content marketing campaigns.Jones says, “Creating authentic content is not hard, but there are some strategies you need to consider.Find your voice. Are you humorous, authoritative, or even a little strange?Provide consistency throughout content campaigns. Don’t try to break the stream of informative content... [...]

Gaining customer trust is the most important part of building your brand. Several marketers apply different tactics for this and sometimes such tactics are bad practices.Entrepreneur contributor Sanjay Castelino has shared three strategies to help marketers build customer trust.Castelino says, “When do marketers cross the line? And when do potential customers stop appreciating the offers and start feeling a little uneasy about them? Here are a few recommendations for using the data you capture in a way that can help boost trust among customers and prospects.Use your data to add value to... [...]

YouTube is a powerful platform to establish your brand identity. With video you can make your appeal persuading and have a long lasting impact on the viewers.Entrepreneur contributor Jason R. Rich has shared six ways to help marketers improve their audience reach using YouTube.Rich says, “Take a look at the following six ideas for using YouTube as part of your overall online business and marketing strategy.1. Showcase customer testimonialsIf you’ve been in business for a while and have earned the respect of many loyal customers or clients, using a YouTube video to showcase some... [...]

Pinterest has announced that its small business advertisers have grown by 50% year-over-year since 2017.The company has stated that more than 1.5 million businesses use Pinterest to find customers, share their products and get their ideas out into the world.Pinterest’ news release has highlighted Pinterest Propel which helps businesses grow.Jon Kaplan of Pinterest says, “For some businesses, self-service tools are enough. But we know that many companies prefer one-on-one support to help them get the most out of their time and marketing budget. A year ago we launched Pinterest... [...]

The Engadget has reported that Snapchat is changing its chronological Stories feed as a part of its redesigning efforts.Jon Fingas says, “The Snapchat team may have acknowledged that some aspects of its big redesign haven’t gone over well. Some users have reported seeing the Stories feed revert to the classic chronological order, rather than the algorithmically sorted feed influenced by services like Instagram. It’s unclear whether this is a test, part of a full-scale switch or something else entirely. We’ve asked Snap for comment.The algorithmic approach, which... [...]