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Tuesday, May 11, 2021

Archive for the 'Snapchat News' Category

Snap’s Q3 2018 revenue increases by 43%

Snap Inc. has announced its third quarter 2018 financial results. The company’s revenue in the quarter increased by 43% to $298 million. Here are some more statistics. The company’s operating cash flow reached $133 million in Q3 2018 Twelve months revenue increased 53% to $1.1 billion, compared to the prior year. Snap CFO  Tim Stone says, “We’re investing in long-term growth opportunities and driving operational efficiencies. We achieved record revenue and strong bottom-line results this quarter and expect a record fourth quarter, as we continue to invest in innovation for... [...]

Snapchat reveals holiday shopping habits of its users

In a recent blog post Snapchat has published statistics revealing the holiday habits of its users. It highlights how and where the Snapchatter spend their money during the holidays. The Snapchat Insights team says, “Few audiences love to shop more for the holidays, or start earlier, than Snapchatters. In 2017, we learned that they bought 20% more gifts than the average consumer who doesn’t use Snapchat.1 And on Black Friday, Snapchatters are 64% more likely to start holiday shopping than Non-Snapchatters.1 So, it comes as no surprise that last year, US Snapchatters made 850M shopping trips... [...]

Snapchat’s new Lens reacts to sound

Snapchat has launches its first Lens that reacts to sound. According to Engadget, this new feature will be available to all its users in coming days. Mariella Moon says, “Snapchat has quite a few intriguing Lenses you can play with, including its body-tracking ones that can follow you around and its majestic sky whale Lens that uses sky segmentation technology. Now, it has rolled out the first ever Lens that reacts not just to what it sees, but also to what it hears. The ephemeral messaging app has just added the first Lens that reacts to sound to its carousel. It’s a cute animal... [...]

The Steady Innovation of Snapchat [Podcast]

eMarketer has published a podcast on ‘The Steady Innovation of Snapchat’. The eMarketer team says, “Its latest financial results may have missed the mark, but Snapchat continues to unveil surprising innovations. In the newest episode of eMarketer’s “Behind the Numbers” podcast, social analyst Debra Aho Williamson unpacks the recent developments, including shifts in video ad strategy and Spectacles V2.”.   The Steady Innovation of Snapchat eMarketer  [...]

Snapchat updating chronological Stories feed [report]

The Engadget has reported that Snapchat is changing its chronological Stories feed as a part of its redesigning efforts. Jon Fingas says, “The Snapchat team may have acknowledged that some aspects of its big redesign haven’t gone over well. Some users have reported seeing the Stories feed revert to the classic chronological order, rather than the algorithmically sorted feed influenced by services like Instagram. It’s unclear whether this is a test, part of a full-scale switch or something else entirely. We’ve asked Snap for comment. The algorithmic approach, which... [...]

Snapchat added 4.5 million users in Q3

According to a TechChrunch report, Snapchat added 4.5 million users in Q3 and earned $207.9 million in revenue with a loss of $0.14 per share. Talking about Snap’s share price decline and loss, Josh Constine says, “Snap’s share price closed at $15.12 today before earnings were announced. The share price fell more than 16 percent when the awful earnings were announced, bringing the share price down to hover around $12.65. Snap will have to hope its plan for a sweeping redesign and a shift from reverse-chronological Stories list to an algorithmically personalized list will save it. Snap... [...]

Snap Acquires Location Analytics Startup Placed

According to a GeekWire report, Snapchat parent company Snap has acquired Placed, a Seattle-based location analytics startup. This acquisition will help Snapchat to better measure in-app ads to in-store sales. Reporting this acquisition, Marketing Land’s Tim Peterson writes: “Buying Placed appears to reinforce what Snapchat is already doing with a team and technology that have been offering this type of ad attribution since 2011. According to Placed’s own description of its methodology, the company’s attribution measurements work similarly to Snapchat’s approach without being... [...]

Snapchat Releases New Geofilters for Nearby Businesses

According to a report from Mashable, Snapchat has released new geofilters for nearby businesses. According to Kerry Flynn, the geofilter displays the name of a nearby business with the name of the city below it in white text over snaps. Flynn says, “The update provides another engaging experience on Snapchat for any user and comes on the same day that the app introduced several major product changes. Snapchat’s version of the feature is far more curated. Snapchat pulls its location data from Foursquare, but it is unclear why the list is limited”. Snapchat Releases New Geofilters... [...]