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Sunday, May 9, 2021

Archive for the 'Customer Engagement' Category

Drive Customer Engagement with the Power of Personalization, April 22 [Webinar]

Personalized email campaigns empower you to build strong connections with the people who matter most to your organization. Martech Today is hosting a webinar ‘Drive Customer Engagement with the Power of Personalization’ on Thursday, April 22, 2021, at 1.00 pm EDT. The Martech team says, “Join Adrian Turner, Senior Personalization Lead for Business Development Bank of Canada (BDC), and Leigh Price, Sr. Manager PMM, Salesforce, to learn more about the solution he used to create email campaigns with personalized recommendations at the moment it’s opened – not when it’s... [...]

The Key Customer Engagement Trends of 2021, March 4 [Webinar]

Marketing Week is hosting a webinar ‘The key customer engagement trends of 2021, and how successful brands are adapting’ on Thursday, March 4, 2021. The MW team says, “Companies that excel at customer engagement see higher customer lifetime value and lower customer acquisition costs, resulting in long-term, capital-efficient business growth. To do that, marketers must work effectively to listen to what their customers are telling them through digital interactions, understand those signals, and then act in a way that is relevant and personal to that individual. Join us on 4th March... [...]

‘Simple Marketing Techniques to Re-Engage With Customers and Make Them Feel Safe’ Webinar June 9 [Webinar]

The COVID-19 pandemic has created a fear among all. You might have had a setback due to this epidemic. But to come back on the track, you need to get in touch with your customers and win them again. Entrepreneur Magazine is hosting a webinar ‘Simple Marketing Techniques to Re-Engage With Customers and Make Them Feel Safe’ on Tuesday, June 9, 2020. The Entrepreneur says, “This webinar will focus on how marketing is changing and new ways and platforms for sending your marketing messages to your customer and target markets. We will also focus on what is important to consumers and what it... [...]

‘Simple Marketing Techniques to Re-Engage With Customers and Make Them Feel Safe’ Webinar June 9 [Webinar]

The COVID-19 pandemic has created a fear among all. You might have had a setback due to this epidemic. But to come back on the track, you need to get in touch with your customers and win them again. Entrepreneur Magazine is hosting a webinar ‘Simple Marketing Techniques to Re-Engage With Customers and Make Them Feel Safe’ on Tuesday, June 9, 2020. The Entrepreneur says, “This webinar will focus on how marketing is changing and new ways and platforms for sending your marketing messages to your customer and target markets. We will also focus on what is important to consumers and what it... [...]

Humanity in Action: What Customer Engagement Is, Why It Matters, And What You Need to Know [e-book]

To achieve online marketing success, you need to stay connected with your target audience. Conversion can be achieved only by engaging the customers with proven tactics. Braze has published a new e-book ‘Humanity in Action: What Customer Engagement Is, Why It Matters, And What You Need to Know’ to help you improve customer engagement. Download this e-book to learn the following: Digital Marketing 101—What You Need To KnowThe What, Why, How of Modern Customer AcquisitionWhat Customer Engagement Is, Why It Matters, And What You Need to KnowWhat Retention Really Means—And... [...]

Build customer trust with these strategies

Gaining customer trust is the most important part of building your brand. Several marketers apply different tactics for this and sometimes such tactics are bad practices. Entrepreneur contributor Sanjay Castelino has shared three strategies to help marketers build customer trust. Castelino says, “When do marketers cross the line? And when do potential customers stop appreciating the offers and start feeling a little uneasy about them? Here are a few recommendations for using the data you capture in a way that can help boost trust among customers and prospects. Use your data to add value to... [...]

3 Tips to Improve Customer Experience

Providing an effective customer experience is one of the best ways to get and retain more customers.  Effective customer service is of course a challenge too. Forrester’s Maxie Schmidt-Subramanian has share three findings that can lead marketers towards offering a great customer experience. On retaining customers, Maxie says, “Quick and simple functions are not enough to retain consumers — instead, they can weaken the quality of CX. Anjali also points to studies (Non-Forrester log in required) that found that ease does not necessarily breed product affinity like many assume. Instead,... [...]

Google: 63% Web Users Installed Ad Blockers

According to a Google survey, 63% of the web users installed ad blockers because there are too many ads and 48% of them have installed an ad blocker due to annoying ads. Further in this research, Google has advised publishers on engaging with people online. On engaging people, Google team says, “When you try to reach people who use ad blockers on your site you need to do so in a way that is respectful and elevating. Be sure to follow the recommendations above, and check off these steps to ensure your message stays on the mark: Remove negative ad experiences from your site — learn more Learn... [...]

‘See how Kissmetrics drives engagement to increase conversion rates’ Webinar, June 1

Kissmetrics is hosting a webinar on ‘Be engaging: See how Kissmetrics drives engagement to increase conversion rates’ on Thursday, June 1 at 10.00 am PT. This webinar will focus on importance of engaging prospects and customers with timely, relevant content and features. Webinar speakers Brian Kelly, CEO, Kissmetrics Andrew Wyatt, Product Manager, Kissmetrics Kissmetrics team says, “Join us for a webinar where you’ll learn how to: Leverage behavioral data to segment and monitor your audience to know where you can improve and where you should focus Amaze your prospects with... [...]

‘Be engaging: See how we drive engagement to increase conversion rates’ Webinar, June 1

Kissmetrics is hosting a webinar on ‘Be engaging: See how we drive engagement to increase conversion rates’ on Thursday, June 1 at 10.00 am PT. This webinar will focus on importance of engaging prospects and customers with timely, relevant content and features. Webinar speakers Brian Kelly, CEO, Kissmetrics Andrew Wyatt, Product Manager, Kissmetrics Kissmetrics team says, “Join us for a webinar where you’ll learn how to: Leverage behavioral data to segment and monitor your audience to know where you can improve and where you should focus Amaze your prospects with perfectly... [...]