AWeber team has published a video in the series ‘Everything You Need to Know about Using GIFs in Email’. This particular video focuses on the use of GIFs. Michael Smith says, “GIFs have come a long way since the Internet’s early GeoCities days when sites were littered with 8-bit dancing kittens and flashing rainbows. At AWeber, we create a lot of custom GIFs. (Check out these brand-new FREE Valentine’s Day GIFs that your readers will love.) So we’ve learned what works and what doesn’t work when placing GIFs in emails. I breakdown a list of GIF best practices in my latest... [...]

Business-to-business (B2B) is the way to help brands deal with other companies and reach out target buyers. Moving further, B2B content marketing is all about using content to expand your business’s audience, strengthen and develop brand affinity, and ultimately drive leads and sales by appealing to other businesses. Entrepreneur contributor Honey Singh has shared a five step process to help marketers develop an effective B2B content marketing strategy. Singh says, “B2B communication is the key to B2B marketing. Often without providing proper information on product details such as... [...]

The Entrepreneur magazine team has published a video ‘How to Write Awesome Copy That Can Improve Your Sales’ featuring Eric Siu. In this video, Entrepreneur Network partner Eric Siu sits down with Neville Medhora of Kopywriting Kourse to chat about the art of copywriting and why investing the time to learn how to write better sales emails can exponentially improve your results. Plus, you can learn awesome entrepreneurial communication techniques and dive in on success strategies for writing that will increase conversions to your product or service. How to Write Awesome Copy That Can... [...]

When it comes to online advertising, Facebook is the leader in attracting the most advertisers with its easy to advertise programs. In April 2017, more than five million businesses were advertising on it each month. Econsultancy columnist Nikki Gilliland has shared five tips to plan a successful Facebook advertising strategy. Gilliland says, “Here’s a few tips on optimising your Facebook ad strategy for the year ahead. Target people in consideration phase One of the main benefits of Facebook advertising is being able to target users based on a wide range of variables, ranging from age... [...]

The Entrepreneur magazine team has published a video ‘7 Advanced Google Search Tricks You Should Be Using For Market Research’ featuring Neil Patel. You may know how to use Google’s basic search functions, but in this video, Entrepreneur Network partner Neil Patel wants to teach you some advanced tricks for market research. His first tip is to use an exclusion query. By excluding some criteria, you can find out which sites mention you or a keyword of your choice while filtering out unnecessary noise. For example, if you want to see which websites mention you, but have a bunch... [...]

Econsultancy is hosting a webinar on ‘General Data Protection Regulation’ (GDPR) on Wednesday, February 28, 2018 at 2.00 pm GMT. What is GDPR (source: appinstitute) The General Data Protection Regulation is, obviously, centred around data protection, but it doesn’t regulate all data protection. Instead, it is focused on the personal data of individuals, specifically individuals residing in any EU member state. It updates existing – and introduces new – regulations relating to the collection and processing of the personal data of any individual residing in any EU member state.... [...]

Voice search is the new revolution. According to Mary Meeker’s Internet Trends report, there was a rise of 35% in voice searches between 2008 and 2016. Search Engine Land columnist Sherry Bonelli has shared five strategies to help marketers create content for the voice-first world. Bonneli says, “As an SEO, you need to have a solid understanding of some of the search strategies that can help you rank for voice search, especially since voice search volumes continue to climb. By understanding these strategies and effectively using them on your site, you can increase your odds of being the... [...]

Lead generation is the key to get more visitors and engaging them with your content. Marketers need to keep experimenting with various techniques to get more visitors come in. HubSpot columnist Dan Tyre has shared eight strategies to help marketers generate more leads. Tyre says, “Most successful salespeople already practice some version of solution selling. They know sales is about consulting around the prospect’s problems, not closing the deal. It’s about letting the prospect define the pace of the process and offering education and advice as a way to build confidence and trust that... [...]

Digital Marketing Depot is hosting a webinar on ‘Onboarding: The Missing Journey’ on Thursday, February 15 at 1.00 pm EST. The DMD team says, “Join our digital experts as we explore how brand marketers can strategically leverage the martech systems that are already part of your business, as well as make decisions on new stack investments. We’ll help services providers understand your customer’s journey and how to create memorable experiences along the way with consistent, personalized communications that build deeper customer relationships. Attend this webinar and learn: Strategies... [...]

Entrepreneur team has published a video featuring Greg Rollett sharing ‘3 Easy Ways to Improve Your Videos and Attract More Clients’. The Entrepreneur team says, “In this video, Entrepreneur Network partner Greg Rollett talks about three easy ways to give your online videos more credibility so your prospects and your market will take you and your videos more seriously. You probably already know these three aspects are important, but you might not be intentional about emphasizing them. For example, you know that the setting for your videos is important, but do you have a controlled... [...]