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Tuesday, October 20, 2020

Archive for the 'GDPR Regulations' Category

Four changes e-commerce sites need to adopt to adjust with GDPR

European Union’s General Data Protection Regulation (GDPR) law has brought challenges for most of the businesses who trade in the European Union. Forbes contributor Jia Wertz has shared four changes that the e-commerce brands need to adopt in light of GDPR. Wertz says, “For e-commerce brands that hope to get ahead of data protection trends, here’s what we can learn from them. Following Regulations Can Increase Opt-Ins It’s no secret that collection of consumer data revolutionized marketing and sales, thanks to in-depth customer analytics. That’s precisely why GDPR has been the... [...]

Impact of GDPR on personalization and privacy

Entrepreneur contributor Karl Wirth has highlighted the impact of European Union’s General Data Protection Regulation (GDPR) law on  personalization and privacy. Talking about the GDPR’s impact on personalization, Wirth says, “GDPR is an EU law that took effect on May 25th this year. It gives EU citizens more control over their data, allowing them to consent to what information about them is collected and how it is used. It gives them the power to demand their data not to be tracked or even deleted altogether. Significantly, the law applies to every company in the world that interacts... [...]

‘GDPR is Here—Seven Things Advertisers Need to Know’ Webinar 1.00 pm ET

eMarketer is hosting a webinar on ‘GDPR is Here—Seven Things Advertisers Need to Know’ on Thursday, June 7 at 1.00 pm ET. The eMarketer says, “We invite you to join us as eMarketer principal analyst Lauren Fisher sits down with the hosts of the eMarketer Live webinar series to revisit GDPR, now that it has taken effect. She’ll break down what’s happened so far and where marketers stand—and offer up seven tips that advertisers should take note of. This live-video presentation will provide: A data-packed discussion on the reactions and outcomes in a post-May 25 world Seven... [...]

Impact of GDPR on e-receipts

Econsultancy columnist Nikki Gilliland has highlighted the impact of General Data Protection Regulation (GDPR) on e-receipts. Gilliland says, “If you’ve shopped in Schuh, Topshop, or Dorothy Perkins recently, you might recall being asked if you wanted an e-receipt at the point of purchase. This means the option to have your receipt emailed to you instead of given in paper form. These retailers along with many others have been using e-receipts for a good while now. Some customers are happy about the practice – the benefits include easier organisation, plus the fact that it’s more environmentally... [...]

Google and Facebook face GDPR complaints [Report]

Econsultancy’s Patricio Robles has reported that on the first day of the implementation of General Data Protection Regulation (GDPR), None Of Your Business (NOYB), a non-profit organization has lodged complaints against Google and Facebook with four different European authorities. Robles says, “The complaints allege that these two tech giants have violated the GDPR’s prohibitions against forced constent by using popups prompting users to give consent if they want to continue using their services. NOYB claims that Facebook has already blocked the accounts of users who have... [...]

‘GDPR is Here—Seven Things Advertisers Need to Know’ Webinar June 7

eMarketer is hosting a webinar on ‘GDPR is Here—Seven Things Advertisers Need to Know’ on Thursday, June 7 at 1.00 pm ET. The eMarketer says, “We invite you to join us as eMarketer principal analyst Lauren Fisher sits down with the hosts of the eMarketer Live webinar series to revisit GDPR, now that it has taken effect. She’ll break down what’s happened so far and where marketers stand—and offer up seven tips that advertisers should take note of. This live-video presentation will provide: A data-packed discussion on the reactions and outcomes in a post-May 25 world Seven... [...]

Find out how Google’s GDPR compliance may affect your data

MOZ’ Will Critchlow has shared the kind of consequences marketers may face when it comes to Google’s GDPR compliance efforts and its impact on the data. Highlighting Unexpected consequences of GDPR Critchlow says, “When you deal directly with a person in the EU, and they give you personally identifiable information (PII) about themselves, you are typically in what is called the “data controller” role. The GDPR also identifies another role, which it calls “data processor,” which is any other company your company uses as a supplier and which handles that... [...]

Impact of GDPR on Google Analytics and Online Marketing

MOZ columnist Angela Petteys has highlighted the ways European Union’s GDPR (General Data Protection Regulation) will affect the Google Analytics and online marketing as a whole. Petteys says, “If you use Google Analytics, Google is your data processor and since they handle data from people all over the world, they’ve had to take steps to become compliant with GDPR standards. However, you/your company are considered the data controller in this relationship and you will also need to take steps to make sure your Google Analytics account is set up to meet the new requirements. Google... [...]

Here’re some GDPR insights for your

European Union’s General Data Protection Regulation (GDPR) is coming into effect this month. Most brands are preparing for the new law and are also anxious about it. Econsultancy’s Parry Malm has shared some useful insights for the GDPR. Malm says, “U’s impending General Data Protection Regulation (GDPR) legislation is actually a good thing, even if we may not all understand exactly how just yet. Here’s why: GDPR is a good thing for consumers The fact is, people have been giving away their personal data for free, unwittingly and ignorantly, for years. Even those consumers... [...]

Google highlights its preparations for GDPR

Google’s William Malcolm has published a comprehensive note on how the company is preparing for GDPR, Europe’s new data protection law. The document focuses on improved user transparency, improved user controls, improved data portability and parental consent and improved tools for children online. Malcolm says, “Last year, we outlined Google’s commitment to comply with Europe’s new General Data Protection Regulation (GDPR), across all of the services we provide in the European Union. We’ve been working on our compliance efforts for over eighteen months, and ahead of the new... [...]