Digital advertising is helping the brands and businesses around the world to grow their sales. With right alignment you can make your ads more influencing and improve your ROI.Marketing Land columnist Peter Minnium has shared ten tips to help marketers stay ahead in digital advertising.Minnium says, “In the last three decades, the evolution of the advertising industry has accelerated almost unimaginably. The gradual movement from print to radio, and then to television, has been replaced by the leaps and bounds of the digital age. If we are going to continue to meet the industry’s needs,... [...]

AWeber columnist Liz Willits has shared five email marketing trends that you should not ignore in 2018.Willits says, “I have two predictions for 2018.My first: Email marketing will drive insane revenue in 2018. Forget the 124 percent median average ROI reported in 2017 by the DMA. That’s a fraction of what you can earn from email this year.My second?The following 5 email marketing trends will help my first prediction come true. You can use them to stand out in inboxes flooded with bland, boring and downright spammy emails.1. Hyper-segmented email automationIn 2018, a single automation... [...]

Virtually every marketer on the planet knows that video is the way to capture attention, drive traffic and, ultimately, make sales.Social Videos (that is, videos on social media site, like Facebook) can be captivating videos that are grab the attention of social media members.When you have an interesting social video on a site like Facebook, you can start getting traffic beyond what you have seen before. And the nice thing about this traffic is that it’s 100% free.But how do you create them? You need a process to create them quickly in a way that looks professional.There is new software... [...]

An eMarketer report has revealed that the Instagram influencer marketing doubled in 2017. Between 2016 and 2017, Instagram saw 1.5 million influencer marketing posts.According to the company’s estimates the number of Instagram users in the US will reach 96.3 million this year and the number shall reach 118.1 million by 2021.The eMarketer team says, “As any social media marketing strategist understands, successful influencer posts are not about reaching a mass audience, but about targeting the right consumers based on an influencer’s followers. In other words, it’s about... [...]

Link building is one of the ways to maintain good search engine rankings. When it comes to achieving good PageRank or a far as the way search engines treat your site content matters a most today as it leads to promotion of your brand.Search Engine Journal columnist Benj Arriola has shared a chapter “Why Links Are Important for SEO” from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. It highlights the ways you can nurture links for effective SEO.Arriola says, “A link or hyperlink is a clickable object on a webpage that leads... [...]

We need more visibility in search engines for enhancing our business and boosting the sales. Boosting our SEO performance is one of the best ways to attract more visitors at lesser cost.Content Marketing Institute’s Mike Murray has shared three ways marketers can enhance their SEO marketing strategy in 2018.Murray says, “Without trying too hard, larger enterprises can rank for many keywords because they’re credible in the eyes of search engines (the number of pages and backlinks help). Unfortunately, too many businesses don’t make enough updates to exploit their potential.... [...]

Continuous content quality improvement is one of the best ways to enhance your content marketing. And performing content audit at a regular interval is one of the best ways to maintain the quality.Content Marketing Institute columnist Marcia Riefer Johnston has shared a five-step formula to perform a content audit.Marcia says, “Earlier CMI posts on content audits focus on questions of the what, why, when, and who. Here I focus on the how through the five steps Laura outlines:Identify your main goal.Identify the content to include.Define your inventory/audit facets.Inventory the content... [...]

In the last year there has been a lot of talk about the importance of engagement. One focus of that discussion has been getting customers and prospective customers to be engages with your content. Getting their attention to your content and holding their interest in your content is certainly an important facet of successful marketing.However, there is an even more fundamental engagement that is a precursor to their engagement. How engaged are you with them? Your engagement with their needs and interests are what drives them to reciprocate. When you are engaged, you understand their business challenges... [...]

PageRank is an algorithm used by Google Search to rank websites in their search engine results. Your site’s PageRank depends upon the quality of content it features.To help marketers continue to enhance their content and marketing efforts, Search Engine Journal columnist Roger Montti has shared seven useful facts about PageRank.Montti says, “There are many things that can be known about how PageRank is spread around a site and from one site to another site. And like many things about SEO there are some misconceptions. This article links to research, patents and Google statements... [...]

Digital Marketing Depot is hosting a webinar on ‘Shop ‘til You Click: Creating Shopping Campaigns at Scale’ on Thursday, February 22 at 1.00 pm EST.The DMD team says, “Join our paid digital experts as they explore the challenging retail shopping landscape and provide strategies and techniques to maximize your results. We’ll discuss how to use feed management to optimize your Shopping ad campaigns, as well as more efficient bidding strategies that will improve your CPC and other important cost metrics.Attend this webinar and learn:More effective campaign structures to... [...]