AWeber highlights 5 email marketing trends for 2018
AWeber columnist Liz Willits has shared five email marketing trends that you should not ignore in 2018.
Willits says, “I have two predictions for 2018.
My first: Email marketing will drive insane revenue in 2018. Forget the 124 percent median average ROI reported in 2017 by the DMA. That’s a fraction of what you can earn from email this year.
My second?
The following 5 email marketing trends will help my first prediction come true. You can use them to stand out in inboxes flooded with bland, boring and downright spammy emails.
1. Hyper-segmented email automation
In 2018, a single automation series won’t be enough. As inboxes flood with more and more emails, you must be different to stand out. Hyper-segmented automation, when you create custom automation series for subscribers with different needs, interests, or characteristics, will play a big part in this.
The more segmented and targeted your automation, the more it’ll resonate with subscribers. This leads to higher open and click-through rates. In fact, targeted emails can drive up to 77 percent of your overall email ROI, according to the Direct Marketing Association”.
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