In the last year there has been a lot of talk about the importance of engagement. One focus of that discussion has been getting customers and prospective customers to be engages with your content. Getting their attention to your content and holding their interest in your content is certainly an important facet of successful marketing. However, there is an even more fundamental engagement that is a precursor to their engagement. How engaged are you with them? Your engagement with their needs and interests are what drives them to reciprocate. When you are engaged, you understand their business challenges... [...]