Mari Smith says, “If you’re trying all you can to drive reach and engagement on Facebook, there’s something we need to tell you: third party tools could seriously hurt your efforts. In 2015, the amazing folks at BuzzSumo analyzed 500 million Facebook posts and found that posting through third party tools can result in up to 89.5 percent LESS reach and engagement. Ouch!The best way to avoid limiting your reach is to post natively through your Facebook page itself. Thanks to the scheduling features, you can plan and set everything in advance, much like you would in a third party... [...]

Michael Gerard says, “Finding and sharing content with your audience is a great way to engage with them. It also a great way to establish thought leadership, so that when they’re ready to make a purchase you’ll be one of the first ones they’ll turn to.That entire process of finding and sharing relevant content is known as content curation, something the best content marketers do regularly; in fact, on average, 25% of their content is curated content.A key component of content curation is identifying the ideal topics to curate that will most engage your audience and support... [...]

Thomas Smale says, “Many online entrepreneurs are sharing news of their successes with the Fulfillment by Amazon (FBA) business model — where client companies store their products at Amazon’s fulfillment centers, and Amazon picks, packs, ships and provides customer service for those products.Related: Fulfillment by Amazon Poses a Great Option for Those Looking to Break Into EcommerceThe entrepreneur success stories circulating out there are one of the many reasons FBA continues to grow in popularity. But, there still isn’t much information available about how to grow... [...]

Marketing Land team says, “In recent years, over thirty billion phone calls were made to businesses from mobile searches. According to independent research advisor, BIA/Kelsey, that number is projected to increase by more than twice that amount by 2018, with calls projected to reach an astounding 73 billion.Your potential customers are conducting searches on their mobile devices, looking for the services you provide and poised to pick up the phone.In this playbook from CallRail you’ll learn how to use simple actionable strategies to drive real results, and how to track the full ROI of... [...]

Ben Davis says, “Google Accelerated Mobile Pages entered the world on February 23rd, a day earlier than expected.If you have been a little dozy for the past few months, here’s a quick skill pill to bring you up to date.They load hella fastFairly obviously, given the name of the project (Google Accelerated Mobile Pages).This new open source approach to HTML is designed precisely to enable seemingly instant loading of mobile pages.Probably best to get the official Google Developers introduction, so here it is”.Four things you need to know about Google Accelerated Mobile Pages... [...]

Brian Rigney says, “Consumers spend more and more time online, yet they give that time to fewer and fewer websites.Some 55% of people online use only two or three trusted sites for their content discovery and purchasing, according to research by digital agency Carat, which also found that 41% of people feel overwhelmed by the wealth of choices on the Web, making it hard for them to make purchase decisions.The way consumers use the Web has also changed dramatically. We no longer book out some Internet time with a computer. Rather, we browse spontaneously while waiting for the bus, watching... [...]

Perry Marshall says, “We’re sure you understand why a good landing page is so essential to your success, so let’s look at what a high-converting landing page should include. This information we’re sharing with you is the result of years of testing and millions of dollars in ad spend, and has proved successful across dozens of different local business verticals. It’s what we’ve found works the best for local businesses looking to get their phones ringing.HeaderThe header is the section at the very top of your site. It should be relatively narrow because you don’t... [...]

Selena Blue says, “No matter which division of marketing your team works in, you’d probably love to grow your team. You know your team is doing well, achieving great success, but how do you get that success noticed by leaders in your organization?During Day 1 of MarketingSherpa Summit 2016, Brian MacDonald, Senior Manager of Digital Marketing, Hewlett Packard Enterprise, shared his journey to overcome this challenge.Brian is a huge movie fan, and drew inspiration from Pixar director and screenwriter, Andrew Stanton, in his quest to get his team noticed and gain more budget.Storytelling... [...]

Video, if it is done well, is the most valuable online marketing tool there is.A quality product is a given if you want good sales, but it isn’t enough. People have to feel their current problem and how it drags them down. Then they need to see how your product will help them overcome it.Video is the tool that can do both of these best. But not just any video; it needs to be a video that’s as good as the product it is selling. Now you can equip your business with the same style of video templates that have resulted in over $2 Million in sales in the last year. Joshua Zamora has... [...]

Tamar Weinberg says, “Forget what you knew about emails in 2015. This year is going to be a lot less forgiving. Today, with more and more people aiming to reach the coveted state of “inbox zero,” email marketers need to be well-equipped to make sure their messages actually get across to their intended audiences.To help you in the process, below are seven email trends that you should remove from your email routine this year.1. Sending Emails Without An Option To UnsubscribeWhile it may seem counterproductive, the truth remains that you must leave options for email recipients to unsubscribe... [...]