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Sunday, September 25, 2022

Archive for the 'Landing page Tips' Category

HubSpot Features 21 Landing Page Design Examples

A landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. HubSpot contributor Karla Hesterberg has shared 21 of landing page design examples for 2022. She says, “How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often... [...]

Your Guide to Landing Page Metrics

Your landing page plays a crucial role in converting more leads into customers. By considering important landing page metrics you can monitor and analyze its performance. Databox contributor Filip Stojanovic has shared crucial landing page metrics you should track to increase conversions. He says, “Whether your landing page is a pillar page for topic cluster content, a gated download for an eBook, or a special offer you’re advertising via PPC ads, Google Analytics can help you track your campaign’s success. What Is a Landing Page in Google Analytics? In Google Analytics,... [...]

Using PAA to Inform Your Landing Page Content

The PAA feature on search results pages provides strong hints for what follow-up questions may be to a given query. Seer Interactive contributor Kathryn Owens has published an article featuring some advice on optimizing landing pages using PAA. She says, “Let’s look at PAA questions by search term combined with our paid search metrics. From there we can see opportunities to update our landing pages with content to answer the ‘next question’ and provide a better experience. Context leads to empathy and the ability to provide comprehensive content. Understanding a human’s... [...]

SEJ Shares Five Effective Landing Page Examples

Landing pages convert more traffic because they are focused on one goal or call to action by providing information about a specific offer or item. Search Engine Journal contributor Kayle Larkin has shared five examples of amazingly created landing pages. She says, “We are going to share the features of what makes an amazing landing page and break down five examples to learn from. Features Of An Amazing Landing Page The hard truth: Getting people to opt in is tricky. Even when the tech is amazing and the product is innovative. If you send visitors to a webpage that fails to communicate... [...]

Create Better Landing Pages with These Tools

Landing pages convert more traffic as they are focused on one goal or call to action by providing information about a specific offer or item. Search Engine Journal contributor Darrell Williams has published an article highlighting seven useful landing page builders for 2022. He says, “Landing pages play a crucial role in segmenting, iterating, and ultimately optimizing the user experience to improve campaign performance. Here are seven of the best landing page builders out there, and why each one is worth checking out. 1. Unbounce – Best For CRO Unbounce is in a league of its own... [...]

Three Steps to Know Whether You Need a Dedicated Paid Landing Page

A landing page is a standalone web page that a person visits clicking through from an email, ad, or other digital location. MOZ contributor Travis McKnight has shared three steps to learn when you need a dedicated paid landing page. He says, “The average SEO-focused product page converts at only 2.9 percent, which is among the reasons many companies pursue paid advertising traffic to achieve their goals and KPIs. But creating custom, campaign-specific landing pages is resource-intensive, and not every team has the necessary tools, expertise, or personnel to build the content. So, how... [...]

The Perfect Landing Page Blueprint [Video]

Landing pages lead customers to a specific product, service, or offer and encourage them to take action. This is your opportunity to create conversions and build your customer base. Watch Neil Patel’s latest video ‘The Perfect Landing Page Blueprint’ to create a high-converting landing page. He says, “Look, I’ve been doing marketing for over 20 years and I’m taking all that and putting it into this blueprint. From all the people that I’ve talked to and all the millions of dollars that my Ad Agency has driven through landing pages, I’ve seen what... [...]

Landing Page Creation and Optimization [Video]

Marketing Experiments founder Flint McGlaughlin has published a new video ‘Landing Page Creation and Optimization: 6 key questions to prepare the marketer’ to help you create great landing pages. Watch this video to learn: Three essential keys for developing high-converting webpages The key to transformative marketing How to create a well-crafted webpage How much of your webpage elements you should focus on a single objective What it takes to build a well-crafted webpage. Marketing Experiments  [...]

Kyza builds landing pages, opt-in forms, pop-ups #ad

Kyza is an all-in-one growth suite for your online business. It automates your marketing campaigns with a pre-built library of landing pages, opt-in forms, and AI-enabled notification pop-ups. Now, you can capture emails, collect leads, and mail them your offers with this one suite of SaaS software. As soon as you logon to Kyza, you are able to use its streamlined capabilities with the help of easy-to-understand HD video training. Plus, if you have any trouble, the Customer Support team is available to guide you at every step, 24*7. With Kyza, you save complexity and you also save expenses: ❎No... [...]

Landing Page SEO Best Practices & Tips For Success, December 15 [Webinar]

Google is constantly updating its algorithm. There have been 12 major algorithm changes announced this year alone. That doesn’t include the hundreds to thousands of other minor updates Google has made to their search engine. Search Engine Journal is hosting a webinar ‘Landing Page SEO Best Practices & Tips For Success’ on Wednesday, December 15, 2021, at 2 pm ET. The SEJ team says, “Discover what practices can help your landing pages rank better on Google SERPs in this upcoming webinar. You’ll learn: The best content to use, not just sales content. How to convert... [...]