The latest post on ‘Copyblogger’ Blog is titled “The Lede: Hangout Hot Seat with Brian Clark”.Jerod Morris says, “
Google Hangouts are an invaluably useful tool.We’ve made mention of this before.And if you’ve been listening to the New Rainmaker podcast, then you recently heard Brian and Robert discuss the concept of repurposing content — using the same content in multiple ways.In this episode of The Lede, Demian and I put the usefulness and versatility of Google Hangouts on display and demonstrate how Hangouts can be used as part of a repurposing strategy“.The... [...]

The latest article on ‘MarketingProfs’ is titled “Content Management Essentials: Strategy and Reuse”.Ford Kanzler says, “In many business sectors, marketing to people who are important to your business is all about teaching them and helping them to keep up with rapid change.You’re often dealing with a community of eager learners. Business content, to be useful, must be informative, not promotional. You receive the marketing benefit by just putting out great content that people consume.The specific topics of that content of course vary by company and market sector. So, when planning... [...]

The latest article on ‘Website Magazine’ is titled “Pros and Cons of Flat Design”.Lori Wagoner says, “All those who believe that beauty lies in the simplicity of things probably knew that simple things need not necessarily be dull, ordinary or average. If you look at a user interface (UI) with a flat design, you’ll know that simple is anything but mediocre. This UI has taken website and mobile design by storm in recent times.Flat design is everything that skeuomorphism isn’t. When it comes to UI, flat designs have been pronounced as the current big thing, what with designers... [...]

The latest VerticalResponse blog post is titled “How to Effectively Use Facebook Ads + Email”.Colleen Corkery says, “On the last day of Social Media Marketing World, Facebook continues to be one of the most popular trending topics of discussion. With plummeting organic reach, continuous algorithm changes and the necessary realization that you have to “pay to play,” Facebook is on everyone’s brain. A common theme amongst speakers at the conference in response to Facebook backlash: Don’t build on rented land. With that, Amy Porterfield, Social Media Marketing World Speaker,... [...]

The latest article on HubSpot blog is titled “10 Common Landing Page Myths: Busted”.Ginny Soskey says, “I remember when I found out the Tooth Fairy wasn’t real. My whole world was shattered. Granted, I was about eight, but I was furious to find out that my parents had been putting a quarter under my pillow every time I’d lost a tooth, not a sweet fairy named Daphne who lived in a castle made out of my pearly whites.Luckily, believing in the Tooth Fairy is pretty harmless. Other myths, especially those that affect your business, are not.In previous posts, we’ve... [...]

The latest article on ‘Business 2 Community’ is titled “Why Branding is Important for Every Marketing Campaign”.Jonathan Long says, “Using an online marketing campaign in order to build a business is crucial these days. In fact, one would be insane to not utilize online marketing because failure would be imminent if the online space was ignored. There are several components that come together to create a successful online marketing campaign and all of them need to focus around building the brand.The “brand” can be the actual company name or some businesses will brand... [...]

The latest post on ‘Copyblogger’ Blog is titled “Eulogy for a Blog”.Barry Feldman says, “
Dearly Beloved,We gather here today to honor the memory of our friend, Web Log.That was his birth name.Most knew him simply as Blog“.Eulogy for a Blog‘Copyblogger’ Blog [...]

The latest ‘Econsultancy’ blog post is titled “The challenge of blending content with data: discussion and infographic”.Ben Davis says, “How to use content effectively at each stage of the funnel, from awareness to lead generation, lead management to sales and retention?I moderated a discussion at Econsultancy’s Digital Cream event yesterday about B2B content marketing and this was among the many things we talked about.Of course, one of the discussion points was how to ensure content is good, ergo in the right format and length most appropriate for the customer’s... [...]

The latest VerticalResponse blog post is titled “3 Reasons Why Emails Don’t Get Opened”.Eli Menaker says, “Email marketing isn’t an exact science and continuously testing how to best capture the interest of our readers is a common practice. We’re always looking for ways to improve copy, design, headlines, etc. But sometimes, recipients will delete an email before they even open it! Why? Below are three reasons an email may never get opened:1. Committing a subject line faux pas – You only get one chance to make a first impression, as the saying goes, and it’s certainly... [...]

The latest article on ‘MarketingProfs’ is titled “How to Craft the Perfect Email Subject Line”.Dmitri Leonov says, “According to some estimates, more than 144 billion emails are sent every day—and, sometimes, it seems like every one of them lands in your inbox.Even those of us who are tasked with creating email marketing campaigns aren’t immune to information overload: We all know what it’s like to be bombarded with email messages—all competing for a share of our attention during a busy day.If it’s your job to come up with a subject line that is compelling enough... [...]