‘3 Reasons Why Emails Don’t Get Opened’ – VerticalResponse Blog
The latest VerticalResponse blog post is titled “3 Reasons Why Emails Don’t Get Opened”.
Eli Menaker says, “Email marketing isn’t an exact science and continuously testing how to best capture the interest of our readers is a common practice. We’re always looking for ways to improve copy, design, headlines, etc. But sometimes, recipients will delete an email before they even open it! Why? Below are three reasons an email may never get opened:1. Committing a subject line faux pas – You only get one chance to make a first impression, as the saying goes, and it’s certainly true with emails. The subject line is the key to getting recipients to open“.
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