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Sunday, February 28, 2021

Archive for the 'Content Marketing' Category

The SEO Content Creation Process [Guide]

Allie Bhutani of Spotlight Conductor has published a comprehensive guide titled ‘The SEO Content Creation Process’. It provides a nine-step path to create content for better SEO. She says, “Changing the way your team approaches content creation can feel a bit daunting. But we’ve found when you bring together all key stakeholders from the beginning–including SEO–everyone works together better and creates an overall better product. Take the following steps to establish a repeatable process for success. Step 1: SEO Team Structure It all starts with bringing your SEOs and designers... [...]

14 Tips to Improve Website Content

Your website’s performance depends on the content you publish and the way it helps the visitors. By creating publishing fresh and useful content, you can continue to generate more leads. Content Marketing Institute’s Lisa Dougherty has shared 14 useful tips to help you improve your website content for the screen readers. She says, “Is your blog functionally inclusive? I’m working with the CMI team to improve this blog. Recently, Melissa Eggleston pointed out some problem areas that make the blog hard to read for people who are visually impaired. Though the fixes have been on... [...]

Find Out Whether You Need to Rewrite Your Web Content

Well-written quality content is the key to persuade people to take an action. Your content also helps you to establish yourself as an authority in your field. Business 2 Community contributor Amanda Clark has shared an article highlighting six signs of whether you need to rewrite your content. She says, “Web content isn’t meant to last forever. On the contrary, it’s a good idea to revise your copywriting every two or three years. This gives you a chance to offer fresh content to the Google algorithms, and also to refine or update your company’s messaging. Beyond that, there are a few... [...]

Seven Tips to Improve Your Content’s SEO Fitness

The quality of your content is the key that helps you to grow your website. It enables you to improve your SEO rankings and get more customers. Yoast contributor Marieke van de Rakt has shared seven tips to help you improve your website’s content fitness for better SEO results. She says, “The way you structure your website, the way you link from pages to other pages is really important. It’s like a guide that helps Google figure out what the most important content on your website is and how pages are related to each other. 1. Improve the internal linking of your cornerstone articles Make... [...]

How to Create Winning SEO Content

Your SEO performance depends on the kind of content you publish. Quality content boosts the possibility of getting more web traffic. Bruce Clay has shared five steps to create winning SEO content that gets more visibility in the search results. The Bruce Clay team says, 5 Steps to Create Winning SEO Content That Gets More Visibility in the Search Results Bruce Clay  [...]

How To Write and Order Different Types of Content [Guide]

SEMrush contributor Irina Zeleneva has published a comprehensive guide called ‘Content Writing: How To Write and Order Different Types of Content’. It covers the following: What Is Content Writing? Types of Content  Content Writing Basics Research Planning  Writing Content Writing Tips Articles  Product Content Website Сontent  Email Newsletters Press Releases  Ebooks Outsourcing Content Final Thoughts  Content Writing: How To Write and Order Different Types of Content SEMrush  [...]

Five Steps to Edit Your Content

Copyblogger contributor Stefanie Flaxman has shared a five-step guide to help you edito and improve your content. She says, “Here are five smart self-editing strategies that help turn your drafts into memorable content. 1. Locate your goal You should be able to succinctly state why you’re going to publish the piece of content you’re editing. Reference your content calendar to identify how the article serves both your audience and your business. That statement won’t go directly in your text most of the time, but it helps influence the message you’ll communicate. Your introduction... [...]

Create Strong Multimedia Content with These Trigger Words and Phrases

Whatever the content type you publish, you need to make it catchy and impactful. By instilling strong words and phrases, you can continue to get the most from your content publishing efforts. Brian Clark of Copyblogger has shared a list of 50 trigger words and phrases for powerful multimedia content. He says, “The value of your content and/or your offer is what ultimately matters. And yet the words you use to demonstrate that value and present that offer will determine to what degree people take action. The goal of this post is to give you some examples of words that bring the lightning.... [...]

9 Steps to Creating SEO-Friendly Content [Ebook]

SEMrush has published a new ebook titled ‘9 Steps to Creating SEO-Friendly Content’ to help you come out with content that gets you more web traffic. The SEMrush team says, “Looking for specific steps to boost organic traffic to your website? Download a checklist on how to create engaging and SEO-friendly content from scratch. Nothing but the essential steps from our Content Optimization Guide packed into a PDF. Save the checklist for yourself or share it with colleagues to make sure your new article is perfectly optimized every time”. 9 Steps to Creating SEO-Friendly... [...]

Improving Content Performance Using Free Images

SEMrush contributor Amanda Milligan has shared a list of eleven sites to find free images for your content. Milligan says, “Continue reading for a list of selected sites containing free-to-use images to boost your content. And before choosing images, we recommend you use the SEMrush Content Marketing Toolkit to find trending topics and keywords that will help you choose images that will enhance and be releveant to your content. 1. Creative Commons Search Choose whether you want images to add to content for commercial reasons or select the box for free images that can also be adapted... [...]