Content writing is a creative job where you need to be clear about your objectives and the audience you are targeting. This process doesn’t require only effective writing skills, you also need to develop clarity on how you can make your audience take action with the help of your content. State of Digital contributor Lauren […]

Learning from real-life example helps you to improve your work. And as far as content marketing is concerned, the best way you can learn is by observing successful marketing campaigns. Search Engine Journal contributor Shelley Walsh has shared examples of six brands that create great content. Walsh says, “Instead of sharing the usual suspects of […]

Appealing content helps you to improve your conversion rate and create more sales. Content marketing revolves around the creation, publication, and distribution of content your target audience is interested in. Besides content creation, the most important phase is widespread content distribution. It allows you to extend your online reach. Portent contributor Jeremiah Bratton has shared a guide […]

NLP (Natural Language Processing) refers to automatic manipulation of natural language, like speech and text, by software. Google has been working to leverage efficient algorithms, neural networks, and graphical and probabilistic models for product development using NLP. MOZ team has published a new video ‘Better Content Through NLP’ featuring Ruth Burr Reedy. MOZ team says, […]

To create innovative and interesting content you need to put your creativity at work. By understanding the needs of your customers you can craft content in a way so that it captures their interest. Business 2 Community contributor Chintan Zalani has shared five habits of successful content creators. You can adopt them to strengthen your […]

People all around the world like to know what’s new and interesting. Sites that curate news can become a good business for small marketers. That was the principle that IM NewsWatch was founded on. We limit our news to one niche, online business, but there are many other niches, particularly related to popular culture, that […]

Your content needs to be easy to understand and persuasive. It should help your readers rather than confusing them. Content Marketing Institute contributor Gina Balarin has shared seven tips to create content that your audience would like. Balarin says, “The only way to get over that raised barrier – and regain the trust of buyers […]

Quality content makes a long lasting impact on your audience. It helps you to establish yourself in their mindsets for a longer period and think of your company when they are in need of a particular product or service. Copyblogger’s Stefanie Flaxman has highlighted two factors that define satisfying content and its marketing impact. Flaxman […]

Your content should have the qualities that are being looked for by the search engines. When the content syncs with the search engine algorithm you get desired results. The Search Engine Journal contributor Ashley Ward has shared six tips to create SEO-friendly content. Ward says, “Put aside your Excel sheets, keyword research, and optimization guides […]

I am frequently dismayed by the poor writing in the promotional emails I receive. There are a lot of grammar errors and misspellings. There are also sentences that don’t make sense. I have wondered if there would be a market for having sales pages, emails, etc. reviewed for good English prior to release. The errors […]