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Tuesday, March 19, 2024

Archive for the 'Content Marketing' Category

Evolving Zillow’s Creative Content Strategy [Video]

A creative content strategy is the roadmap to capturing attention and fostering engagement in the digital landscape. By blending innovation with audience insights, it cultivates memorable brand experiences and strengthens customer connections. With a focus on storytelling, multimedia, and distribution channels, it drives brand resonance and cultivates long-term relationships with consumers. Content Marketing Institute has published a new video ‘Evolving Zillow’s Creative Content Strategy’ featuring Beverly Jackson. The CMI team says, “You might think Zillow becoming a household... [...]

Content Repurposing Workshop: maximize value, extend life of your content #ad

Content Sparks just released Content Repurposing Workshop, their new training course that you can learn from and, if you choose, you may teach. During this Launch Week Sale, there is a special 67% discount: Retail Price: $297 Launch Price: $97 for the next 7 days. The course is all about maximizing the value of (and extending the life of) your best content, …and it’s totally hands-on for the people you teach. You will get everything you need to learn, teach, and sell your own branded training, including: ➤ Student Materials (Course Book, Action Guide, Worksheets, and more) ➤ Instructor... [...]

5 AI Tools That Are About To Power Up Your SEO Strategy [Podcast]

Similarweb has published a new episode of the Marketing Intelligence podcast ‘5 AI Tools That Are About To Power Up Your SEO Strategy’ featuring Charlie Witworth. The Similarweb team says, “Is AI going to replace our jobs? No, not anytime soon anyway. But can we use AI tools to work more efficiently? Yes, we can. That’s what we’re discussing in today’s episode of In Search Podcast with Ivana Flynn. Ivana has a professional passion in using SEO to break into new and tricky markets – she’s an author, a public speaker, and an SEO Director, and she certainly knows... [...]

How to Measure Your Organic Search ROI [Podcast]

Similarweb has published a new episode of the Marketing Intelligence podcast ‘How to Measure Your Organic Search ROI’ featuring Charlie Witworth. The Similarweb team says, “Your SEO efforts will see ROI for your business in a number of ways – increased visibility, increased traffic, increased engagement, and increased revenue being some examples. But how do you effectively measure this organic search ROI as a whole? Is it possible? That’s what we’re discussing in today’s episode of In Search Podcast with Charlie Whitworth. Charlie is a digital marketing expert,... [...]

Copyblogger Highlights Useful Content Repurposing Strategy

Content repurposing refers to the practice of taking existing content and adapting it for use in different formats or on different platforms. Rather than creating entirely new content from scratch, repurposing involves reusing or recycling existing content in a way that extends its lifespan, reaches new audiences, or serves different purposes. Copyblogger’s Tim Stoddart has published an article featuring a content repurposing strategy that drove 180k to 1.2M followers. He says, “Content repurposing also allows you to reach new audiences. For example, some people are only active on LinkedIn,... [...]

Big Marketing Moves: What Happened, What’s Next? [Video]

Content Marketing Institute has published a new video ‘Big Marketing Moves: What Happened, What’s Next?’. The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. In 2023, marketers adapted to an AI explosion, Twitter’s implosion, and a thousand Web3 dreams that failed to take off. But what game-changers might 2024 bring to the table? Robert Rose shares his thoughts on why branding, social media, and innovation will retake the spotlight in the upcoming year. ” https://www.youtube.com/watch?v=4fXVljxwHu8 Content... [...]

Navigating Publisher Policies: Insights From Google’s Trust & Safety Expert [Podcast]

Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Navigating Publisher Policies: Insights From Google’s Trust & Safety Expert’ featuring John Brown. Loren Baker says, “In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google’s efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore the evolving role... [...]

Marketing and Retail Leaders on Navigating the Future of Commerce [Video]

Adweek has published a new video ‘Marketing and Retail Leaders on Navigating the Future of Commerce’ featuring useful e-commerce insights. The Adweek team says, “Last month at Adweek’s Commerce Week event, we caught up with marketing and retail leaders to discuss navigating the future of commerce, top trends they expect to see this holiday season, and the consumer demographics brands should be advertising to.” https://www.youtube.com/watch?v=n7oojCHPPYg Adweek  [...]

Retail Media Networks Uplift Ad Growth [Video]

Content Marketing Institute has published a new video ‘Retail Media Networks Uplift Ad Growth’ featuring content marketing predictions for 2024. The CMI team says, “The content marketing news you need to lead in roughly 5 minutes, from Content Marketing Institute’s Robert Rose. According to media agency GroupM, paid advertising is on pace for a 5.8% growth rate this year, defying earlier predictions of the sector’s impending collapse. While that growth is projected to slow in 2024, skyrocketing revenue from retail media networks may keep it aloft. These search advertising... [...]

12 Tips to Improve Content Marketing

Content marketing is a marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It can help improve online visibility, customer engagement, and customer trust. HubSpot contributor Caroline Forsey has published an article featuring 12 useful tips to improve your content marketing. She says, “When done right, content writing can convert readers into prospects and prospects into paying customers. So, you must consistently create helpful, engaging content for your business‘s bottom line. But that’s easier... [...]


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