‘How to Effectively Use Facebook Ads + Email’ – VerticalResponse Blog

Colleen Corkery says, “On the last day of Social Media Marketing World, Facebook continues to be one of the most popular trending topics of discussion. With plummeting organic reach, continuous algorithm changes and the necessary realization that you have to “pay to play,” Facebook is on everyone’s brain. A common theme amongst speakers at the conference in response to Facebook backlash: Don’t build on rented land. With that, Amy Porterfield, Social Media Marketing World Speaker, strategist and co-author of the book, Facebook Marketing All-In-One for Dummies, says we all need to have a major mindset shift“.