The latest article on  ‘Marketing Land’ is titled “Advertisers Keep Spending More On Paid Search In Q1, CTRs Jump 23 Percent YoY”.Ginny Marvin says, “Paid search in the U.S. saw another quarter of positive growth in Q1, rising 8 percent year-over-year according to IgnitionOne’s latest quarterly report, which looks at paid search performance of campaigns across its management platform that’s used by major brands and agencies“.Advertisers Keep Spending More On Paid Search In Q1, CTRs Jump 23 Percent YoYMarketing Land [...]

The latest article on ‘Website Magazine’ is titled “Search & Social for Online Publishers”.Pete Prestipino says, “Twice as many publishers are satisfied with their Facebook traffic as compared to Twitter, Instagram and Reddit traffic according to VigLink and Netpop’s recently released Publisher Roundtable report.The study revealed many interesting insights including:– Audiences are growing: 6 in 10 visitors are new, rather than repeat visitors– Search engines account for 40% of all traffic for blogs/sites“.Search & Social for Online PublishersWebsite... [...]

The latest article on HubSpot blog is titled “A Beginner’s Guide to Launching Marketing Automation for a Database of 1-10k Contacts”.Dan Stasiewski says, “So you have a database of a few thousand contacts. Every month you send those contacts a nice email newsletter with little bits of information in it.Maybe when you’re going to a tradeshow, you decide to send out an email that invites current and potential customers to your booth.All great touches, but guiding the buyer’s journey in our content-driven world isn’t as straightforward as scheduling occasional emails.... [...]

The latest ‘Econsultancy’ blog post is titled “Email remains the best digital channel for ROI”.Graham Charlton says, “As with many things in digital, there’s always someone proclaiming the imminent death of email.Its ‘killers’ are said to include social media, instant messaging, and spam. However, it’s still here, it works, and we can prove it.According to our Email Marketing Industry Census2014 sponsored by Adestra, revenue from email has increased proportionately by 28% in one year“.Email remains the best digital channel for... [...]

The latest ClickZ blog post is titled “7 Strategies to Optimize Your Email Marketing Campaign”.David Bakke says, “Pinterest might be flashy and Twitter might be trendy, but old-school email is still the best in the business when it comes to generating customer interaction and sales. When you send an email to a list of customers or clients, you’re reaching targeted individuals who opted-in to receive your content. That means they’re already primed and ready to follow through on whatever you’re offering.However, your email campaign is only as good as the follow-through you... [...]

The latest VerticalResponse blog post is titled “3 Steps to Building Your Email List with Pinterest”.Colleen Corkery says, “The second annual Social Media Marketing World presented by Social Media Examiner is officially in full swing. More than 2,000 attendees are soaking up community management, content, and social media marketing strategies, tips and trends. One of this year’s hottest topics? Pinterest, the visually appealing photo pin board social site. As Michael Stelzner, founder and CEO of Social Media Examiner stated in his keynote speech, “Visuals are a huge deal people.... [...]

The latest article on ‘MarketingProfs’ is titled “10 Email Best-Practices”.Verónica Maria Jarski says, “Some 122,500,453,020 emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox.The following tips from Madison Logic‘s infographic features 10 best-practices that can get your emails noticed.The first tip is to craft a subject line that sings. Surprisingly, Madison Logic found, punctuation isn’t necessa“.10 Email Best-PracticesMarketingProfs [...]

No matter what anyone tells you, the design of your web pages matters. Well-designed pages get more click-throughs and sales than poorly designed ones. The copy, the graphics and the offer itself have to fit the target audience.That’s why Stefan King created Exact Landing Page Recipe.King is a sought-after copywriter who has worked for many online marketers, creating their sales pages that have gone on to earn them good money. Now, he takes you, step-by-step, through the process he uses to create winning sales pages, including:• How you can apply consumer psychology for best results•... [...]

The latest article on ‘Website Magazine’ is titled “Content Marketing Performance; Can it Really Be Measured?”.Pete Prestipino says, “GinzaMetrics announced the availability of a new reporting feature that will provide marketers with access to a collective, data-driven view of their content marketing performance. “Marketing for brands, products and services is more complex than ever, as it now encompasses a variety of disciplines, often including paid and organic tactics, across a growing list of channels,” said Ray Grieselhuber, GinzaMetrics Founder and CEO. “In most cases,... [...]

The latest TopRank blog post is titled “4 Essential Trends in Social Media Marketing in 2014”.Evan Prokop says, “The energy was sky high at Social Media Marketing World this year.Marketers, brands, consultants and business owners from over 40 different countries gathered together to learn about the latest innovations in social media marketing, rub shoulders with social media rockstars, and enjoy unprecedented networking opportunities. Having the event in beautiful San Diego CA didn’t hurt either.I had the pleasure of sitting in the opening keynote speech from the conference organizerMichael... [...]