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Sunday, February 23, 2020
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Posts Tagged With ‘ Persona Marketing Case Study ’

‘Email Marketing: Monthly client-focused newsletter nets 37% open rate for dental technology company’ – MarketingSherpa Case Study

Erin Hogg says, “Having a growing company with more clients is great for business, but how can you keep that down-to-earth, friendly communication when your client list keeps expanding? Medix Dental adopted a monthly client and prospect newsletter with the goal of keeping the brand top-of-mind as well as to show its appreciation for clients. […]

‘Testing and Optimization: In-app purchasing leads to 88% increase in daily conversion for B2B software’ – MarketingSherpa Case Study

Erin Hogg says, “Providing a free trial allows potential customers to truly gain a sense if your product is right for them. But when they are ready to purchase, does the process of returning to the online store cause unnecessary friction, pushing those prospects out of the sales funnel? Nitro, a provider of PDF creation, […]

‘Email Marketing: 26% average clickthrough rate for CNET’s welcome and nurturing program’ – MarketingSherpa Case Study

Erin Hogg says, “”We really test. If we’re going to take the time to run a special program, like these programs, we’re going to test them. If we can’t test them, we’re not going to run them,” Diana Primeau, Director of Member Services, CNET, said. In this case study, we’ll be covering one element of […]

‘Social Media Marketing: Visit Detroit sees 4 million Twitter impressions with social media campaign to win USA Today award’ – MarketingSherpa Case Study

Courtney Eckerle says, “ One of the most valuable aspects of social media is the ability to quickly put a campaign into action — and to big effect. When Detroit had the opportunity to be named the “Best Sports City” by USA Today 10Best Readers’ Choice, the team at Visit Detroit put together a campaign across […]

‘Marketing Technology: Alignment and project management saves $1.6 million’ – MarketingSherpa Case Study

David Kirkpatrick says, “At the enterprise level, when your company is regularly engaged in mergers and acquisitions, one challenge is bringing in all of the new teams from acquired companies, but sometimes the main company itself is diluted to the point where marketing teams aren’t really working in tandem. This case study tackles both of these […]

‘Email Marketing: Microsoft Store uses relevance to increase sends by 300% and email revenue by 600%’ – MarketingSherpa Case Study

Courtney Eckerle says, “With a legacy of separate and multiple systems used to collect limited data, it was difficult for the team at Microsoft Store to understand customers across both online and brick-and-mortar stores. Instead of waiting for a long-term dynamic data infrastructure, the team worked within their current confines to learn more about their consumers […]

‘Marketing Automation: Precor achieves 74% lift in new leads via segmented database overhaul’ – MarketingSherpa Case Study

Erin Hogg says, “Precor, a top fitness equipment manufacturer, faced a challenge with its CRM system: it was not integrated with the lead nurturing cycle. The marketing team needed a way to identify profiles and personas for their potential customers in an attempt to leverage a holistic approach to the individual lead lifecycle. This candidate for […]

‘Email Marketing: The Kentucky Derby’s customer-centric newsletter reduces opt-out rate 64%’ – MarketingSherpa Case Study

Courtney Eckerle says, “The Kentucky Derby was marketing based on assumptions about their customers and wanted to put some concrete data behind the content choices the marketing team was making. In developing a newsletter centered around Derby content, the team began segmenting and directing compelling content directly to the customers who wanted it most. Read on […]

‘Content Marketing: How Tim Ferriss turned his blog into a successful email program’ – MarketingSherpa Case Study

Courtney Eckerle says, “When author, angel investor and self-described “email-phobe” Tim Ferriss realized he had collected hundreds of thousands of email addresses over seven years of posting to his blog — without ever sending an email — he knew he had to act. From this base, Ferriss decided to create an email program that would drive […]

‘Retargeting Marketing: 278% conversion rate lift in 60 days’ – MarketingSherpa Case Study

David Kirkpatrick says, “Retargeting, also called remarketing, can be a very powerful tactic, particularly in the complex B2B sale. This MarketingSherpa case study takes a look at a straightforward retargeting campaign that led to a 278% increase in conversion for a requested demo over the first 60 days of the effort“. Retargeting Marketing: 278% conversion rate […]