Erin Hogg says, “Implementing basic segmentation to personalize emails is a great beginning to achieving relevancy. Finish Line was off to a running start, but how could the marketing team turn that run into a sprint and break away from the competition?

Learn how the team took its basic segmentation practices to turn Finish Line into a champion with highly personalized, multichannel messaging, unifying email, on-site and mobile messaging, social media and display ads. This effort earned Finish Line the Email Awards 2015 Best in Show and will be presented at Email Summit 2015 by Aaron Buchanan, Digital Personalization Manager, Finish Line”.

Email Segmentation: Finish Line’s automation initiative lifts email revenue 50%


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