Courtney Eckerle says, “The marketers at fitness app RunKeeper needed to find a simpler process for utilizing the data they had available to properly segment RunKeeper’s 40 million global users.

Learn how the team was able to improve deliverability and send content to the right people at the right time through a segmentation effort that doubled the open rate for a send from the previous year”.

Email Marketing: RunKeeper app results in 100% open rate increase in a single campaign


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