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Sunday, February 23, 2020
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Posts Tagged With ‘ Persona Marketing Case Study ’

‘Content Marketing: 415% lift in pageviews via inbound strategy’ – MarketingSherpa Case Study

Erin Hogg says, “Starting from the ground up with a content marketing strategy is no simple undertaking. Add in a tight budget and a marketing team of one, and the challenges continue to mount. Learn how the sole marketer at DB Squared, a business finance company, implemented an inbound marketing approach to generate new leads and […]

‘Email Marketing: 20% average open rate for auto accessories ecommerce company’ – MarketingSherpa Case Study

Erin Hogg says, “Loyalty programs are a great way to not only engage past purchasers, but also entice potential customers with personalized deals and discounts. has maintained its AAG Insiders email program since 2010, but the team did not want the campaign’s success to become stagnant. Learn how the company put its campaign in overdrive […]

‘B2C Best of 2014: Top takeaways in Web optimization, mobile marketing and email’ – MarketingSherpa Case Study

Erin Hogg says, “All year round, MarketingSherpa seeks out case studies and stories from marketers just like you to discover strategies and tactics that work. In this article, we take a look back on 2014 and share some of your favorite case studies to recap the year to give you some ideas on new and emerging […]

‘B2B Marketing: A recap of content and customer-centric marketing in 2014’ – MarketingSherpa Case Study

David Kirkpatrick says, “As 2014 draws to a close, we want to offer 10 case studies that serve as examples of some of the trending strategies and tactics in B2B marketing and the complex sale. This year three areas stood out — taking a customer-centric approach to marketing, the importance of having a sound content strategy […]

‘Marketing Automation: 2,500% email list growth for B2B cloud enterprise solution’ – MarketingSherpa Case Study

Erin Hogg says, “Small marketing teams with huge goals are a challenge for many email marketers. The task of increasing engagement with limited resources was a challenge HighQ, an enterprise cloud solution, faced, especially because there were no team members dedicated to email marketing. Read this case study to learn how bringing on a dedicated marketer […]

‘Inbound Marketing: The top three tactics from MarketingSherpa case studies in 2014’ – MarketingSherpa Case Study

Courtney Eckerle says, “Marketers in 2014 focused on innovation — on applying new content practices into older processes and reinvigorating different aspects of their marketing programs with inbound tactics. Featured in today’s final MarketingSherpa Inbound Marketing Newsletter of the year are articles that display the best of what your peers accomplished in 2014. See the following […]

‘B2B Content Marketing: 60% lift in site traffic from embracing an inbound strategy’ – MarketingSherpa Case Study

Erin Hogg says, “Sherpas are renowned for their skills in mountaineering — ascending mountains and conquering the toughest conditions in the world. Sherpa Software (no relation to MarketingSherpa) faced a mountainous challenge in content production for lead generation. Leveraging blog microsites to display their content across multiple sites, the team received a wakeup call when Google […]

‘B2B Email Marketing: Ferguson Rewards trade show optimization achieves over $10 million’ – MarketingSherpa Case Study

Erin Hogg says, “At MarketingSherpa Email Summit 2015, attendees will hear how Ferguson Enterprises generated more than $10 million and growing in online sales by enriching the customer experience. Mary Abrahamson, Email Marketing Specialist, Ferguson, will take the stage to share the customer journey of two personas as they move through the sales funnel. Learn how […]

‘PPC Marketing: 10% decrease in cost per click through link tracking effort’ – MarketingSherpa Case Study

Erin Hogg says, “When a company invests in pay-per-click ads, the return on investment lies in the success of keywords and phrases. Tailoring this messaging can make all the difference in a PPC campaign that drives significant traffic or a campaign with a high cost and low ROI. Namu Travel Group utilizes PPC to drive traffic […]

‘Lead Management: How a B2B SaaS nonprofit decreased its sales cycle 99%’ – MarketingSherpa Case Study

Daniel Burstein says, “VolunteerMatch has a unique revenue model. It’s a nonprofit that operates as a SaaS (software-as-a-service) company, so the lessons from its case study are very applicable to many businesses in addition to nonprofits. To help you improve your own lead management, this case study will show you how VolunteerMatch enabled its sales team […]