David Kirkpatrick says, “When a management change at a global B2B chemical supply company led to neglecting website performance metrics and overall search engine optimization strategies, the result was a website that underperformed and had glaring SEO issues once those numbers were finally reviewed.

This case study covers the systematic campaign that increased organic website traffic-based revenue 25% and organic traffic 33% as well as the ongoing plans the team has in place to continue improving SEO on the website”.

Search Engine Optimization: Website overhaul increases revenue tracked to organic traffic 25%


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