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Wednesday, February 26, 2020
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Posts Tagged With ‘ Persona Marketing Case Study ’

‘Web Optimization: Live chat yields 39% of Total Gym Fitness’ online orders’ – MarketingSherpa Case Study

Erin Hogg says, “Starting with its long-running infomercial campaigns, Total Gym Fitness began to see less people dialing in and more people coming to its website. With this shift, the marketing team needed a way to translate the Total Gym phone experience to its website, allowing customers to make informed purchasing decisions. Learn how Total Gym […]

‘Tradeshow Marketing: Why a SaaS helped competitors generate leads’ – MarketingSherpa Case Study

Courtney Eckerle says, “This case study covers an event marketing effort to create an event sponsor guide that came together in 11 days, met a need for the target audience and led greater brand awareness for the company that executed the campaign. Read on to find out how Loggly — a cloud log management company — […]

‘Email Marketing: Cart abandonment campaign sees a 400% revenue boost over previous campaign’ – MarketingSherpa Case Study

Courtney Eckerle says, “Lifestyle and furniture online brand Dot & Bo switched ESPs and began setting up a closer relationship between the marketing team and testing. They began by tweaking an existing cart abandonment campaign. See how the team was able to turn a focus on testing into a 400% revenue boost within that effort”. Email […]

‘Social Media Marketing: Boston Marathon sponsor John Hancock brings together 30 thousand people with mosaic campaign’ – MarketingSherpa Case Study

Courtney Eckerle says, “After the bombing of the 2013 Boston Marathon, 30-year sponsor John Hancock knew that the 2014 race would be especially significant. To reflect that, the company designed a campaign that focused on connecting those involved and featuring their unique stories. See how they were able to draw 33,000 entries into their #WeRunTogether picture […]

‘B2B Content Marketing: Threefold increase in closed deals from e-book effort’ – MarketingSherpa Case Study

Erin Hogg says, “Filling a blog and website with resources for prospects to educate themselves is a great start to content marketing. However, if your team is creating solution-based, one-off content, your ROI can fall flat, leaving countless hours of development to waste. Five9, a contact center software solution, was creating content but lacked internal alignment […]

‘Email Marketing: Email generated revenue increased by 114% through relevant content marketing and testing campaign’ – MarketingSherpa Case Study

Courtney Eckerle says, “When HomeAdvisor rebranded itself in 2012, the marketing team was able to rescue its low deliverability rate and completely relaunch its consumer email marketing program. With sends in spam folders across major ISPs, the team set up a strict send segment and began testing relevant content that would grow engagement. Read on to […]

‘Ecommerce Marketing: 150% increase in sales from product storytelling and site redesign’ – MarketingSherpa Case Study

Erin Hogg says, “”Our mission is to empower women through design. For us, that means both the women who make the product and then, also, the women who are our customers,” said Cameron Crake, Director of Operations, Raven + Lily. Raven + Lily, a nonprofit-turned-global-employer for at-risk women, offers handcrafted clothing and accessories. Facing a challenge […]

‘How Dun & Bradstreet’s Infrastructure Supports Data-driven Marketing Decisions’ – MarketingSherpa Case Study

Allison Banko says, “This week’s B2B Newsletter features a case study we originally published in August 2014 on a data-driven campaign by global risk management solutions company, Dun & Bradstreet. The article covers how D&B used data to make business decisions. Read on to find out how D&B doubled lead generation from chat, among other result […]

‘Email Marketing: Education group utilizes A/B testing to increase open rates by 39%’ – MarketingSherpa Case Study

Courtney Eckerle says, “Held back by a labor-intensive email service provider, the marketing team at Apollo Education Group, which provides online education to people around the world, was extremely limited in their testing capabilities. After switching ESPs, the team was able to launch A/B tests to learn more about their customers and increase open rates by […]

‘Inbound Marketing: Pinterest-based strategy leads to 77% new site traffic’ – MarketingSherpa Case Study

Erin Hogg says, “When your product is highly visual, finding a platform that is most conducive for showcasing those products is essential. Publish content on the wrong platform for the wrong audience, and you could end up hitting a brick wall. Murals Wallpaper leveraged Pinterest as a way to generate new visitors to its online store […]