Kayla Cobb says, “National Builder Supply, an ecommerce wholesaler of lighting, kitchen and bath fixtures, faced a problem many marketers have – large advertising spends and no way of tracking what was and wasn’t working.By creating an in-house revenue recognition model, rebuilding its online campaigns and finding a way to track its many call center sales, the B2B was able to determine which ad spends were actually worth the investment. Learn how this tracked marketing rebuild resulted in a 60% decrease in overall online spending without affecting sales”.B2B Marketing: Tracked advertising... (Read More ...)