David Kirkpatrick says, “Well-established companies have most likely long been engaged in traditional marketing channels, such as newspaper, display ads and the venerable Yellow Pages. A marketing challenge arises in the realization that those channels aren’t as successful as they once were, and an aging website is not much more than a static brochure or business card.

Knockout Pest Control, a regional company serving the New York area, decided the answer to its marketing challenge was to dive into digital marketing by totally revamping its website. Discover the two-year process the team went through to increase overall traffic by 308%”.

Website Marketing: Total site redesign increases traffic 308%


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