‘Social Media Marketing: Over 120% increase in daily activity for app due to visual social media campaign’ – MarketingSherpa Case Study
Courtney Eckerle says, “To gain visibility for the launch of the latest version of their health and wellness app, Owaves created a contest to encourage downloads and usage.
By getting users to share their interaction with the app visually and pulling in key influencers, the marketers at Owaves were able to increase daily downloads by 100% and develop engaging content for and with customers”.
Social media algorithms are a way of sorting posts in a user’s feed based on relevancy instead of publishing time. Social networks prioritize which content a user sees in their feed first by the likelihood that they’ll actually want to see it. Search Engine Journal has published ‘A Guide To Social Media Algorithms & How […]
Social media platforms fuel the growth of small business enterprises. With flexible budget options, small businesses could promote their products and services on social media. HubSpot contributor Martina Bretous has shared five social media tips and tools every small business needs. She says, “The key difference is that a small business is likely focused on growth […]
Salesforce has published a new e-book titled ‘Success Through Social Listening’. The Salesforce team says, “Social media use is on the rise in every single customer demographic. This e-book addresses the importance of developing a social media strategy based on critical listening. Discover how to: Make the social conversation benefit everyone Take advantage of real-time […]
Search Engine Journal contributor Greg Jarboe has published ‘A Guide To Social Media Algorithms & How They Work’ to help marketers improve social media marketing performance. He says, “Why do so many marketers keep asking, “How do social media algorithms work?” Because the algorithms for the major platforms can change quickly. But, marketers should also […]
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