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Sunday, November 27, 2022

Archive for the 'B2B Marketing Tips' Category

The Ultimate Guide to B2B Marketing in 2023 [Guide]

B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards a business or organization. HubSpot has published ‘The Ultimate Guide to B2B Marketing in 2023’ to help marketers prepare a strong base for b2b marketing in 2023. Allie Decker says, “Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting... [...]

13 Minutes of B2B Marketing Strategies [Video]

HubSpot has published a new video ’13 Minutes of B2B Marketing Strategies’ from Inbound conference featuring Gary Vaynerchuk. In this video, GaryVee addresses how he would approach B2B Marketing at INBOUND 2016. He built his Wine business from Google Ads, and wished he went all in for greater growth. His B2B clients are doing better than B2C clients on social media, and he explains why. HubSpot  [...]

Your Guide to B2B Marketing Basics [Guide]

B2B marketing is the way businesses generate demand from other businesses for their products and services. It’s about selling to corporate customers rather than individuals and it requires different marketing tactics and strategies. Digital Marketing Institute contributor Clodagh O’Brien has published ‘Your Guide to B2B Marketing Basics explaining b2b marketing. He says, “There are four types of B2B markets based on the type of business involved and what each offers. These include: 1.Producers – These are companies that create something using your resources such... [...]

Highlights from Forrester’s b2b marketing and sales report

Forbes contributor John Ellett has shared five predictions that Forrester has made in its report ‘Predictions 2019: B2B Marketing And Sales’. Ellett says, “If Forrester Research’s latest predictionsfor next year come true, B2B marketers will be facing continued technology disruption that will impact their roles. In its latest list of prognostications, Forrester identifies five areas of B2B marketing that will likely be impacted by martech. More than 70% of B2B marketers will choose CDPs over data lakes – Marketers are frustrated with the current state of... [...]

‘Scaling Up Trust: 5 Secrets to Growing a Consulting Business’ Webinar 2.00 pm ET

Business 2 Community team is hosting a webinar on ‘Scaling Up Trust: 5 Secrets to Growing a Consulting Business’ on Thursday, August 23 at 2.00 pm ET. The B2C team says, “In this webinar for early stage consulting firms, Anand Thaker will cover how to accelerate from DIY to the next level and remain resilient in a highly competitive or challenging environment. Also, Anand will share what you can borrow from SaaS-based businesses. Key Takeaways All about people: moving beyond solopenuership Avoiding client acquisition pitfalls Using thought leadership and partnerships to... [...]

‘The New Rules of Content Optimization for 2018’ Webinar 2.00 pm ET

Business 2 Community team is hosting a webinar on ‘The New Rules of Content Optimization for 2018’ on Tuesday, August 21 at 2.00 pm ET. The B2C team says, “You’re publishing new content on your company blog but you’re not getting more traffic to your website. Why not? The rules of content optimization for SEO have changed. Find out why your blog posts and content aren’t getting the traffic they deserve, and what you should do to optimize your content to acquire more organic traffic to your website. Key Takeaways Blog posts will always underperform comprehensive... [...]

Three steps to create first-party buyer intent data

According to Econsultancy, the organisations that have large volumes of content and a high amount of onsite buyer interactions can generate the first party intent data. It is the process of identification of the visitors to the websites and then targeting them. Andrew Davies has shared three steps that can help b2b organizations in creating the first-part buyer intent data. Davies says, “B2B organisations that want to generate their own first party buyer intent data need to have (or start producing) large volumes of content. Intent is captured from buyer research and in a complex, prolonged... [...]

‘Scaling Up Trust: 5 Secrets to Growing a Consulting Business’ Webinar August 23

Business 2 Community team is hosting a webinar on ‘Scaling Up Trust: 5 Secrets to Growing a Consulting Business’ on Thursday, August 23 at 2.00 pm ET. The B2C team says, “In this webinar for early stage consulting firms, Anand Thaker will cover how to accelerate from DIY to the next level and remain resilient in a highly competitive or challenging environment. Also, Anand will share what you can borrow from SaaS-based businesses. Key Takeaways All about people: moving beyond solopenuership Avoiding client acquisition pitfalls Using thought leadership and partnerships to... [...]

‘The New Rules of Content Optimization for 2018’ Webinar August 21

Business 2 Community team is hosting a webinar on ‘The New Rules of Content Optimization for 2018’ on Tuesday, August 21 at 2.00 pm ET. The B2C team says, “You’re publishing new content on your company blog but you’re not getting more traffic to your website. Why not? The rules of content optimization for SEO have changed. Find out why your blog posts and content aren’t getting the traffic they deserve, and what you should do to optimize your content to acquire more organic traffic to your website. Key Takeaways Blog posts will always underperform comprehensive... [...]

‘Improving B2B Paid Marketing Campaign Effectiveness Through Pipeline Measurement’ Webinar 2.00 pm ET

Business 2 Community team is hosting a webinar on ‘Improving B2B Paid Marketing Campaign Effectiveness Through Pipeline Measurement’ on Thursday, August 9 at 2.00 pm ET. The B2C team says, “According to Gartner’s CMO Spend Survey, ROI of total marketing spend is at the top of CMO’s list. Gone are the days of just generating top of funnel leads with little insight into what happens after a lead becomes a prospect and then a customer. To improve lead quality, PPC campaigns should be measured beyond leads down to pipeline contribution. In this session, JD will show... [...]