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Saturday, February 22, 2020
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Posts Tagged With ‘ Internet Marketing News ’

‘Here’s a script that copies audiences to all your campaigns’ – Search Engine Land

Daniel Gilbert says, “Making good things better is… good. Take campaign-level audiences — they’re good, but wouldn’t meta-campaign-level audiences be even better? Sure. To reiterate, campaign level audiences are great. You don’t have quite as fine control as with ad group-level audiences (and it’s annoying you can’t have ad group and campaign audiences together!), but they’re […]

‘Google: We sent 9M web spam messages in 2016, more than double 2015 total’ – Search Engine Land

Barry Schwartz says, “Google released its annual web spam report yesterday, documenting some of the company’s spam-fighting activity in 2016. One of the most eye-catching data points for me was that Google has sent out over 9 million messages related to web spam in 2016; that number was more than double the 4.3 million messages […]

‘Three reasons why brands should improve their cross-channel marketing’ – EConsultancy

Jeff Rajeck says, “It is always a challenge for brand marketers to optimize campaigns, even in a single channel. Coordinating campaigns across many channels is even harder, though, according to a recent Econsultancy research report, produced in association with IBM Marketing Cloud. When asked whether their organisations ‘could effectively deliver cross-channel marketing’, fewer than one in ten […]

‘Eight ways to kill email bureaucracy in your organisation’ – EConsultancy

Ben Davis says, “We’ve hated internal email for so long, but only a few businesses have got rid of it altogether. Accepting it as a necessary evil, here are eight ways to reduce the bureaucracy of email, and make office life more bearable and your organisation more efficient. 1. ‘Four sentences’ In a recent correspondence with […]

‘Bing Ads Editor gets Review Extension support, better keyword import & more’ – Search Engine Land

Greg Finn says, “A slew of helpful new changes have made their way into Bing Ads Editor’s new release, version v11.10. The changes enhance functionality, add features and alleviate issues within the Bing platform. Support of Review Extensions Thankfully, the new version of Bing Ads Editor supports Review Extensions and will be a godsend for paid […]

‘Why brands should be bothered about (voice)bots’ – EConsultancy

Nick Hammond says, “Let me start off with a disclaimer.  I am not a voice technology expert, conversational designer or even adept in the area of Alexa skills. This piece is written from a marketing perspective and will I hope, have relevance for marketeers wanting to know more about opportunities in this area. On Thursday […]

‘Apple expanding successful Search Ads to three new English-speaking markets’ – Search Engine Land

Greg Sterling says, “Apple launched app-store Search Ads in October 2016. Since that time they’ve received praise from developers as a high-converting, high-value app discovery tool. Today the company is announcing that Search Ads will become available in the UK, Australia and NZ. The booking UI opens today and ad serving begins on April 25. Developers […]

‘Optimizely buys Experiment Engine for its optimization tools’ – Martech Today

Barry Levine says, “Last year, testing service Optimizely said it was going beyond A/B as it launched Optimizely X, which it described as the “world’s first experimentation platform.” Today, the San Francisco-based company is reinforcing that identity by announcing it has purchased Experiment Engine, founded in 2014 and based in Austin, Texas. It provides a platform […]

‘The future of content is marketplaces, not AI’ – EConsultancy

Ben Davis says, “Content generation is increasingly being undertaken using management platforms and dispersed teams of freelancers, rather than traditional fixed role, in-house teams. This trend is evident in a burgeoning gig economy and a rise in technology companies providing HR and content platforms. Over and above AI, these content marketplaces represent the future of content creation. […]

‘Google did not ban Infowars; did rescind quality example using an Infowars article’ – Search Engine Land

Danny Sullivan says, “Google has neither censored nor banned the Infowars site, despite what some headlines out there say. The company did, however, rescind an example that its quality rater contractors received using Infowars and other sites in terms of how to judge page quality generally. Memorandum has a round-up on the news, including a Business Insider take […]