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Sunday, July 5, 2020

Archive for the 'internet of things' Category

IoT in marketing. 2019 statistics.

The Internet of Things (IoT) wave is expected to lead further just like the Artificial Intelligence entry.Marketing Land contributor Robin Kurzer has shared a detailed article on how marketers are using IoT in 2019.Kurzer says, “More than 24 billion internet-connected devices are expected to be installed globally by 2020, according to Business Insider. But how are marketers taking advantage of the opportunities offered by this dramatic growth?Smart speakers a good starting pointA steep rise in the purchase of voice devices, as well as smart home devices like the Amazon-owned Ring... [...]

Six things you should know about web designing and IoT

The Internet of Things (IoT) technologies are rising and are expected to reach new heights by 2020. With the innovations and improvements in the IoT based services you need to keep pace with your website designing as well.ReadWrite contributor Richard Parker has shared six things that are going to happen to the website designing in the age of IoT.Parker says, “We are entering a new age of web designing where websites are designed keeping in mind the functioning of smart devices. IoT is set to take ecommerce website designing to a new level.1. Web Design Will Become More ComplexWebsite... [...]

Content Marketing and the IoT: Everything You Need to Know [ReadWrite]

ReadWrite’s Alisia Watson has published an article titled “Content Marketing and the IoT: Everything You Need to Know”.In her article Watson has highlighted IoT has been gaining momentum in improving content marketing.Watson says, “Internet of things (IoT) is one of the fastest growing internet trends that has gained a lot of importance recently. IoT has the ability to keep everyone and everything connected constantly to each other.With the help of IoT, devices can also exchange information between them.The products today have become smarter as well as efficient because... [...]

‘The Internet of Things’ Webinar September 20

Econsultancy is hosting a webinar on ‘The Internet of Things’ on Thursday, September 20 at 2.00 pm EST. This webinar will provide key insights from Econsultancy’s report, A Marketer’s Guide to the Internet of Things.The live session will be hosted by Jeff Rajeck, Research Analyst, APAC, Econsultancy.The Internet of Things WebinarEconsultancy [...]

Key advantages of Big Data and IoT in e-commerce

Big Data, Virtual Reality and Internet of Things (IoT) are becoming the change makers for the e-commerce brands. These technologies help them offer a personalized experience.ReadWrite’s Roberta Rottigni has shared major advantages of Big Data and IoT for the e-commerce brands and the users.Rottigni says, “A countless number of e-commerce platforms have taken advantage of the outstanding power of big data for products recommendations and other targeted marketing purposes. Seasonal personalization, for example, is another really powerful targeted marketing strategy. The idea behind... [...]

‘The Internet of Things IoT’ Webinar 2.00 pm EST

Econsultancy is hosting a webinar on ‘The Internet of Things IoT’ on Thursday, May 24 at 2.00 pm EST.The Econsultancy team says, “IoT comes as part of a number major technology trends such as big data, cloud computing, wearables and blockchain. It promises to open up new possibilites, offering new interfaces and customer interactions. As part of these developments, IoT is set to transform not just marketing, but society at large.Key points covered in this webinar:Demystify the Internet of Things (IoT) for marketersEquip marketers with an overall understanding of IoT and... [...]

Four ways IoT can improve customer experience

Virtual Reality and Internet of Things (IoT) are the emerging technologies that have been blended with the web environments for enhancing communication with the customers.Econsultancy’s Nikki Gilliland has shared four ways IoT can be helpful in enhancing the customer experience.Gilliland says, “Econsultancy’s ‘A Marketer’s Guide to the Internet of Things‘ delves into the subject in detail. Subscribers can download the full report, but in the meantime, let’s consider the possible impact on customer experience.Pre-emptive customer serviceOne of the overriding... [...]

‘The Internet of Things IoT’ Webinar May 24

Econsultancy is hosting a webinar on ‘The Internet of Things IoT’ on Thursday, May 24 at 2.00 pm EST.The Econsultancy team says, “IoT comes as part of a number major technology trends such as big data, cloud computing, wearables and blockchain. It promises to open up new possibilites, offering new interfaces and customer interactions. As part of these developments, IoT is set to transform not just marketing, but society at large.Key points covered in this webinar:Demystify the Internet of Things (IoT) for marketersEquip marketers with an overall understanding of IoT and... [...]

‘Three ways the Internet of Things will improve business efficiency by harnessing big data’ – EConsultancy

Nicholas Chowdrey says, “When we hear about the Internet of Things (IoT) we often think of consumer products like wireless thermostats and multiroom speakers, meaning business uses are often overlooked.Indeed, in a recent study by Dresner Advisory services, most industries rated IoT as not important.However, advocates of IoT say there’s huge potential for the technology to transform business intelligence, especially when coupled with big data. They see IoT as a core justification for businesses to implement big data analytics, ranking it in the top three use cases, alongside customer... [...]

‘The future is now: how the internet of things is changing business today’ – SmartCompany

SC team says, “While the internet of things may seem relegated to the realm of automated lightbulbs and doorlocks, the truth is that more businesses are unlocking the value of what an interconnected system of devices can really mean for unlocking true business value.Right now, the internet of things (IoT) is realising advancements in real-world scenarios: from traffic telemetrics to help city planners, to businesses that are making it easy for landlords to monitor electricity usage of tenants, and vice versa.By 2020, Bain estimates that revenues in the IoT market could exceed $470 billion... [...]