Software as a service (SaaS) domain is having a brighter future in the app driven world. With a right marketing plan, the SaaS start-ups can perform better. Entrepreneur contributor Suresh Sambandam has shared six ways SaaS start-ups can improve their marketing. Sambandam says, “When Google recently moved their ads from the less distracting 20% column area on the right to the straight-in-the-face ads in search results, I was miffed for weeks. I felt Google was shooting itself in the foot and had set the stage for someone else to innovate on the search front. Soon I realized there was more... [...]