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Sunday, July 12, 2020

Archive for the 'App Marketing' Category

Web app for your site in minutes: Progressive Apps Builder #ad

Progressive Apps Builder is live. As we mentioned yesterday, this new online software turns websites into future-proof apps for both Android and Apple iOS smart phones and tablets.Big companies like Tinder, AliExpress, Trivago, Pinterest, Instagram, and many others are using a progressive web app to keep their customers informed. Now you can, too.Your new Android or Apple app (depending on the user’s type of phone) gets delivered directly from your website to the visitor’s phone, without the need to load your app into the Google or Apple app store. That’s good, because Google... [...]

Progressive Apps Builder: convert your site into Android/iOS app in minutes #ad

There’s a relatively new technology being adopted by leading edge marketers, called Progressive Web Apps (PWA).Its primary use is on mobile devices. It has the advantages of a historic mobile app (now called a “native mobile app” to distinguish it from PWAs), but have two major advantages:1. You don’t have to deliver them using the Apple or Android app stores (and that avoids costs and eliminates the chance of rejection)2. You don’t need an Apple version and an Android version, one app works on both.Your visitors can install your PWA on their iPhone directly from... [...]

Four ways to popularize your Apps

App development has become one of the most used tactic with the increased usage of mobile devices. According to different surveys, people are becoming choosy over selection of the apps and they want the best ones only.Search Engine Land columnist Brian Solis has shared four to help marketers design their app so that it helps enhance users’productivity resulting into wider app popularity.Solis says, “Recently, Google reported 80 percent of users churn within three months of downloading an app.Let’s take a look at four new growth trends in mobile app discovery.Mobile app discovery... [...]

Improve your app marketing with these statistics

Mobile is at the heart of all online businesses now. With the evolution of smartphones apps have put forward a smooth way for the businesses to grow.To keep your apps up to date and keep them performing well, you should keep trying to improve them for better customer service.Entrepreneur guest writer Kimberly de Silva has published an article featuring six important mobile metrics that play important role for growing your apps.Kimberly says, “After all the effort you put into developing your app, you will want it to have a long (and successful) shelf life. Here are six important mobile... [...]

comScore releases ‘The 2017 U.S. Mobile App Report’

comScore has released ‘The 2017 U.S. Mobile App Report’ which reveals that mobile apps account for 57 percent of all digital media usage.The comScore team says, “Why have apps become such a powerful force in our daily media lives? The power of habit. The 2017 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s driving this mobile activity, how it has evolved, and how publishers and advertisers can take advantage.Some key topics covered in the report include:Mobile app vs. mobile web usage and audience... [...]

Facebook, YouTube and Facebook Messenger – Top Mobile Apps in April 2017

According to a Marketing Land on new data released by comScore Facebook, YouTube and Facebook Messenger were the top three apps on mobile.After these three, were the Google Search, Google Maps and Google Play apps.In top 15 mobile apps, Facebook has three apps and Google has six apps so the mobile app market is dominated by these two companies.Detailed Report on April 2017 Top Mobile Apps. [...]

‘Keyword tiering: A systematic way to juggle your AdWords priorities’ – Search Engine Land

Jacob Baadsgaard says, “Ever feel like AdWords is one giant juggling act? You cut your cost per click, only to watch your conversion rate drop. You increase lead volume, but those leads don’t turn into sales. You finally boost sales, but now your cost per click is unprofitably high…When does the madness stop?With all of these apparently conflicting priorities, it can be easy to drop the ball a few times. Or, worse still, you might feel like AdWords isn’t worth the effort, throw your hands in the air and quit.However, there is a way to juggle all of your marketing goals —... [...]

‘Simple tips to get your app indexed, ranked & installed’ – Search Engine Land

John E Lincoln says, “Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make room in your SEO strategy for app optimization.For apps, there are distinct ranking factors. Although they are similar to ranking factors for a standard web page, there are differences that you need to know about.Here’s how you can optimize your app to get the best possible rank.Yes, you need to optimizeAccording to a recent Google report, 27 percent of users find apps through a search engine. That’s up from 2 percent to 3 percent in 2014.That... [...]

‘How Developers Should Market an App’ – Business.com

Silvio Porcellana says, “It is becoming increasingly difficult for low budget app developers to get noticed in today’s crowded marketplace, due to the market saturation as well as a lack of a clear marketing strategy. Developing a strategy for promoting your app can mean the difference between a Flappy Bird and an Everpix.What’s Everpix? Well, back in 2012, they were set to be the biggest photo sorting app on the app store and with more than 55,000 members, they had the beginnings of a loyal customer base. But they put all their eggs in the ‘development’ basket and neglected the... [...]

‘What are progressive web apps (PWAs)?’ – Econsultancy

Ben Davis says, “You may have heard of Accelerated Mobile Pages but what about Progressive Web Apps (PWAs)?If you need a primer, this should help.What are PWAs?Simply put, they are websites that feel more like an app.They load quickly (no App Store involved), can be added to your smartphone home screen, function offline and can send push notifications – making them much more convenient than a traditional web app.Unsurprisingly, Google came up with the term, and PWAs are seen alongside Accelerated Mobile Pages as a weapon in the fight for slick mobile UX (fundamentally, quick and... [...]