The latest MOZ blog post is titled “A Product-Based Approach to CRO”.Craig Bradford says, “There are many best practices in product design that can be of immense help to marketers working on improving conversion rates. Craig Bradford’s background is in products, and he shares his tips in this post“.A Product-Based Approach to CROMOZ Blog [...]
Archive for the 'Search Engine Marketing' Category
Final Reminder – ‘SEO in 2014: Fact, Fiction and Sensationalism’ Website Magazine Webinar 2.00 pm ET
This is a reminder for the Website Magazine webinar scheduled on April 8.Website Magazine is hosting a webinar on Tuesday, May 20 at 2.00 pm ET. The topic of the webinar is “SEO in 2014: Fact, Fiction and Sensationalism”.The WM team says, “With search optimization now a regular part of the marketing equation, businesses are increasingly reliant on incoming search traffic to support growth goals. SEO is more important than ever, and Google’s recent algorithm updates have caused a flurry of speculation, joy, and panic! Separate SEO fact, fiction, and sensationalism – Join... [...]
The latest ‘SEO Book’ blog post is titled “Google Helpouts Twitter Spam (Beta)”.Aaron Wall says, “Google is desperate to promote Helpouts. I first realized this when I saw the following spam message in my email inbox”.Google Helpouts Twitter Spam (Beta)‘SEO Book’ Blog [...]
The latest MOZ blog post is titled “What if Your Ugly Website is Holding Back Your Marketing Efforts? – Whiteboard Friday”.Rand Fishkin says, “Companies can be completely blind to just how awful their websites are, which makes marketing a non-starter. In today’s Whiteboard Friday, Rand helps us see things more objectively and ensure we’ve got something worth marketing“.What if Your Ugly Website is Holding Back Your Marketing Efforts? – Whiteboard FridayMOZ Blog [...]
Many misguided marketers think that the number of backlinks to their site is what determines its ranking in the search engine results.But search engines are smarter than that. They weigh backlinks; they don’t just count them. So:• Backlinks from related sites count for more than backlinks from random sites.• Backlinks from high-ranking sites count for more than backlinks from low-ranking sites.• Backlinks with the same anchor text count for less (not more) than backlinks with a variety of anchor text.There are other factors, too, but these examples should make it clear... [...]
The latest MOZ blog post is titled “Announcing the MozCon 2014 Community Speakers”.Erica McGillivray says, “Get ready to give some high fives, because I have some great news to share today: The four community speakers for MozCon 2014, July 14-16th in Seattle!First, I want to thank everyone who tossed in their hat. It’s an incredibly brave thing to do, so pat yourselves on the back. We had 146 submissions this year—about 10 more than last year—during the week and a half that they were open. There were tons of amazing ideas, incredibly thoughtful sharing, and all around excitement.... [...]
The latest ‘Econsultancy’ blog post is titled “A prioritised web development & site migration SEO checklist”.Tim Aldiss says, “My friend and ex-colleague Modestos Siotos has written an authoritative piece on site migration over on the Moz blog and there’s no way I even want to go anywhere near improving on that.However, I am often asked both for that authoritative guide and for a prioritised list of actions/areas of focus, so this article will do just that”.A prioritised web development & site migration SEO checklist‘Econsultancy’... [...]
The latest MOZ blog post is titled “Starting Over, Part 3 – Optimize”.Dr. Peter J. Meyers says, “Once your site is launched and indexed, it’s time to sand off the rough SEO edges. Part 3 in the “Starting Over” covers how to do a quick, early SEO audit”.Starting Over, Part 3 – OptimizeMOZ Blog [...]
The latest MOZ blog post is titled “Auditing the Moz Q&A: Optimization and Insights”.Gianluca Fiorelli says, “Gianluca endeavored to learn more about our industry by analyzing more than 20,000 questions from Moz’s Q&A section. Along the way, he discovered quite a bit about what makes for an effective online forum. Today’s post covers what he learned“.Auditing the Moz Q&A: Optimization and InsightsMOZ Blog [...]
Cyril Gupta is giving away copies of his keyword research software , Keywords Goldmine Jeet, for two days, as a part of his promotion for his new software, Video Jeet.He wants people to watch the demonstration of the new software, so he incents you (a.k.a., ethically bribes you) to watch it by giving you the license to the research software when you do. You can see this demo video for Video Goldmine Jeet first. [...]