The latest post on ‘Copyblogger’ Blog is titled “10 Steps a Local Business Can Take Today to Improve Search Rankings”. Eugen Oprea says, “
Would you like to get more customers for your brick-and-mortar business? That’s a rhetorical question. If you have a brick-and-mortar business, of course you want more customers. Running a business is hard work. You might have a steady flow of loyal existing customers, but we always need to make sure we have a stream of new people. Keeping your website up to date can be hard work, too. And your SEO might need a serious update — or maybe... [...]

The latest MOZ blog post is titled “Announcing Moz Local: Simultaneous Listing Management on All Major Aggregators for $49/Year”. David Mihm says, “We designed Moz Local to be the most efficient option for location management, with an easy-to-use interface and an affordable price point. In a nutshell, the product allows you to upload a spreadsheet of all of your locations, which we then standardize and distribute to all five major U.S. data aggregators and three important local directories, for $49/location/year“. Announcing Moz Local: Simultaneous Listing Management on All Major Aggregators... [...]

The latest ‘SEO Book’ blog post is titled “Handling Objections From SEO Clients”. Peterd says, “If the current war on SEOs by Google wasn’t bad enough if you own the site you work on, then it is doubly so for the SEO working for a client. When the SEO doesn’t have sufficient control over the strategy and technology, it can be difficult to get and maintain rankings. In this post, we’ll take a look at the challenges and common objections the SEO faces when working on a client site, particularly a client who is engaging an SEO for the first time. The SEO will need to fit in with... [...]

The latest article on ‘Website Magazine’ is titled “SEO Myths, Tips & Terrible SEO Advice”. Travis Bliffen says, “Regardless of whether you are attempting to build a company website, an affiliate marketing powerhouse, or the authority blog in your niche, SEO should be a core growth strategy. A quick search of Google will turn up more SEO advice, tips and strategies than anyone could ever possibly read. As an SEO practitioner, I prefer to test variables and come up with facts about what works and what doesn’t. It appears that not everyone believes information needs to... [...]

James Brown reports that he has found that the taboo against “reciprocal links” is not valid. If the sites that link to you are quality sites, their links are beneficial, even if you also link to them. In the first place, most traffic comes to most websites apart from Google. Google, itself, only claims that they account for 28% of a site’s traffic. So if high-value sites link to you, it’s almost entirely positive. Their customers make good candidates for your products and services. In the second place, if Google likes a site, they will tend to like the sites that they link... [...]

The latest MOZ blog post is titled “A Startling Case Study of Manual Penalties and Negative SEO”. Yonatan Dotan says, “This January, I was at a talk at SMX Israel by John Mueller – Google’s Webmaster Trends Analyst – about how to recover from a manual penalty. The session’s moderator opened the talk by asking the hundreds of people seated in the room to raise their hands if they had ever been affected by or had a client that was affected by a manual penalty. Nearly the entire room raised their hands – myself included. Setting the Plot I am the head of SEO at yellowHEAD, an online... [...]

The latest article on ‘Website Magazine’ is titled “E-Commerce Profiles in Site Performance Optimization”. Pete Prestipino says, “One of the most pressing concerns for online retailers is maintaining a high-level of performance – particularly during the high-traffic holidays. There is, of course, no shortage of solutions on the market to support merchants in alleviating (or at least minimizing) the issue, but it’s often more useful to see how engaging in an initiative to optimize and speed up a brand’s website actually works and what it could mean for your digital... [...]

The latest article on ‘Business 2 Community’ is titled “WordPress Multisite Can Be Structural Advantage For SEO”. Phil Singleton says, “WordPress is by far the most popular content management system for small businesses.  It’s super easy to use and when structured properly, great for search engine optimization.  WordPress also gives you the ability to create a ‘website of websites’ or your own network of sites, on a single installation. You can find the official networking explanation of WordPress Multisite here.  We will not get into the background or specifics... [...]

SEO experts have said for years that of all the backlinks that can build your search engine power, .GOV links are the best. Since .GOV sites are only available to government agencies, these sites are considered authoritative in the extreme. There are a few government sites that allow you to contribute links. These sites can be useful to build authority for your site, and you can be in control of what they say about your site. Maryam Rasool has done the research and has found 10 government sites that allow you to insert links into the site. Rasool has documented these sites in Gov Rocket. These... [...]

The latest MOZ blog post is titled “Keyword Targeting, Density, and Cannibalization – Whiteboard Friday”. Rand Fishkin says, “Enough has changed about keyword targeting that it’s high time we offered a refresher. In today’s Whiteboard Friday, Rand lays out best practices for targeting, and clears the air about density and cannibalization in today’s world of search“. Keyword Targeting, Density, and Cannibalization – Whiteboard Friday MOZ Blog  [...]