The latest article on ‘Business 2 Community’ is titled “How to Repurpose Content for SEO in 2014”.Parampreet Chanana says, “When one starts off with a strategy for content marketing, a big challenge that he or she faces is creation of great content on a regular basis.Many marketers will advise you to keep blogging all the time, keep updating your linked Twitter and Facebook accounts to get some kind of traction, and also that you need an account on Youtube, Instagram, Google+, Pinterest, etc., etc. But all these things can get a bit overwhelming, especially if you are a... [...]

The latest ‘Web Marketing Today’ blog post is titled “4 Landing Page Optimization Tools, to Increase Conversions”.Melissa Mackey says, “Getting visitors to your website is the first step in converting them to customers. But what visitors see when they first encounter your site is crucial. That initial page — a landing page — will largely determine whether the visitors stay, or leave.The landing page is the equivalent to the appearance of a physical store. Imagine that you’ve seen an ad for a compelling product. You travel to the physical store to purchase it. But the store is... [...]

The latest article on  ‘Marketing Land’ is titled “What Can Keyword Planner Tell Us About Mobile Search Behavior?”.Bryson Meunier says, “If you were to ask the question posed by the title of this article a month ago, the answer would be: nothing. Unfortunately, when Google sunsetted the Keyword Tool and replaced it with Keyword Planner in July of last year, one of the things marketers lost was the ability to see traffic by device.But mobile keywords are back! Well, sort of, as it’s not exactly what we had before. If you haven’t heard, Google recently... [...]

The latest article on ‘MarketingProfs’ is titled “Does Schema Integration Boost Search Rank?”.Ayaz Nanji says, “Search engines have a problem: Websites often include a wealth of data that is extremely useful but difficult to decipher.For example, on a complex entertainment site built from a large database, how can Google quickly determine whether the page content is about a movie, a person, or a TV series?To address this issue, a group of search companies—Google, Microsoft, Yahoo, and Yandex—agreed three years ago to use a common set of identifiers (schemas) to help flag the various... [...]

The latest ‘Econsultancy’ blog post is titled “Le Tour de France: six lessons for search marketers”.Malcolm Slade says, “Cycling has really picked up momentum in the UK. British success has made the sport more popular than ever and search volumes are rising. Inspired by the imminent Grand Depart of Le Tour de France from Leeds in early July, we’ve looked into the search marketing (SEO and PPC) performance of a range of brands in cycling to see how they’re set up to take advantage of this summer’s biking boom.We found that marketers can learn... [...]

The latest MOZ blog post is titled “A 5-Step Framework for Conversion Rate Optimization”.Paddy Moogan says, “There is a problem with conversion rate optimization: It looks easy. Most of us with some experience working online can take a look at a website and quickly find problems that may prevent someone from converting into a customer. There are a few such problems that are quite common:A lack of customer reviewsA lack of trust / security signalsBad communication of product selling points”.A 5-Step Framework for Conversion Rate OptimizationMOZ Blog [...]

The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Multi-product page increases revenue 70%”.John Tackett says, “Finding the right balance of product and presentation on a landing page that markets multiple products can be a tricky endeavor as products compete for customer attention.In today’s MarketingExperiments Blog post, let’s look at a recent test that not only increased revenue, but also increased our understanding about customer behavior.Before we dive in, let’s get a little background research information on the test.Background: An independent... [...]

The latest article on HubSpot blog is titled “An Introductory Guide to Improving Your Local SEO”.Paul Schmidt says, “Whether you have a single store front or a nationally based chain, a local SEO strategy is key to driving more prospects through your doors. By optimizing specific parts of your site, you increase your prospects’ chances of finding you in local search results.Search engines rely on signals including local content, social profile pages, links, and citations to provide the most relevant local results to the user. Optimize these three areas to boost your... [...]

The latest ‘Web Marketing Today’ blog post is titled “Do-it-yourself SEO: Importance of Title Tags”.Andy Curry says, “My previous two articles explained some basics of search engine optimization. In “How to Get Traffic to your Website (via Google),” I reviewed how Google and other search engines identify content on a site. In “Do-it-yourself SEO Starts with On-page Optimization,” my article last month, I explained the beginnings of optimizing a web page. This article continues with on-page optimization.On-page optimizing means you are putting items in your website so that... [...]

The latest article on ‘Business 2 Community’ is titled “9 Reasons Why Blogging Is Essential To Good SEO Results”.Jennifer Barry says, “Understanding SEO isn’t easy, and Google doesn’t help things much by changing the algorithms and policies on regular occasion. Seems like every time we get a handle on things, the rules change, and we’re all left wondering what we’re doing wrong and what we might still possibly be doing right.Well, there’s one thing you may have been doing correctly from the start: blogging. You probably have a million reasons to blog, not the... [...]