Website Magazine is hosting a webinar on Tuesday, May 20 at 2.00 pm ET. The topic of the webinar is “SEO in 2014: Fact, Fiction and Sensationalism”. The WM team says, “With search optimization now a regular part of the marketing equation, businesses are increasingly reliant on incoming search traffic to support growth goals. SEO is more important than ever, and Google’s recent algorithm updates have caused a flurry of speculation, joy, and panic! Separate SEO fact, fiction, and sensationalism – Join Kaila Strong, Senior Director of SEO Services at Vertical Measures for a... [...]
Archive for the 'Search Engine Marketing' Category
The latest MOZ blog post is titled “Parallax Scrolling Websites and SEO – A Collection of Solutions and Examples”. Carla Dawson says, “I have observed that there are many articles that say parallax scrolling is not ideal for search engines. Parallax Scrolling is a design technique and it is ideal for search engines if you know how to apply it. I have collected a list of great tutorials and real SEO-friendly parallax websites to help the community learn how to use both techniques together“. Parallax Scrolling Websites and SEO – A Collection of Solutions and Examples MOZ Blog [...]
The latest article on ‘Website Magazine’ is titled “Barnacle SEO: The Next Hot Trend in SEO?”. The WM team says, “Will Scott was among the first to mention and explain Barnacle SEO back in 2007. Originally deemed as “SEO for the Sam’s Club crowd” this technique is making a strong comeback as penalization risks from Google continuing to grow. If you are looking for a way to get your business in front of customers in your area, Barnacle SEO just may be a wise addition to your online marketing strategies“. Barnacle SEO: The Next Hot Trend in SEO? Website Magazine [...]
The latest article on HubSpot blog is titled “Completely Preventable Ways You’re Sabotaging Landing Page Conversions”. Larry Kim says, “If you’re serious about maximizing your investment in marketing, you’re probably at least trying to optimize your landing page conversion rates. You’re doing all the right things — split testing, trying different copy, rearranging page elements, and testing again. What if I told you all of those things, theconventional wisdom around conversion rate optimization, aren’t enough? We recently took a deep dive into... [...]
Google is picky about what backlinks it favors. Get too many of the wrong kind, and your site drops in the search results and may never be seen again. What’s the wrong kind? Things like: • Buying links or Link Exchanging • Using Automated Programs or Services to create links directly to your site • Text advertisements that pass Page Rank • Low-quality directory or bookmark site links • Forum comments for backlinking • A large number of links that were created at the same time • A large number with the same anchor text In short, anything that looks like spam. Your backlinks... [...]
The latest article on ‘Business 2 Community’ is titled “How to Define Actionable SEO Analytics to Accomplish Organizational Goals”. Genia Stevens says, “Digital marketers need more than just data; we need data we can use to drive business decisions. Merely analyzing collected data isn’t enough. Digital marketers need to first understand organizational goals, then use the data collected to move the organization closer to those goals. Study actions, not just keywords. Digital marketers should determine what happens on their website when visitors land on the website... [...]
The latest MOZ blog post is titled “Surviving the SEO “Slog” – Whiteboard Friday”. Rand Fishkin says, “Expectations of returns can be high for SEO work, despite the fact that it can take several months to really get best practices ingrained. In today’s Whiteboard Friday, Rand shows us four ways to mitigate the gap between expectations and effort“. Surviving the SEO “Slog” – Whiteboard Friday MOZ Blog [...]
The latest article on ‘Business 2 Community’ is titled “Top Content Marketing Strategies That Google Loves”. Keith Eneix says, “Working in online marketing is like stepping into a world that, on the outskirts, looks very small, but in truth is bigger on the inside than most consumers imagine. There are SEOs, crawlers, tags, keywords, and other jargon which you probably know by heart now if you’ve worked in the field for some time. However, trying to turn jargon into reality is difficult, and even more difficult is knowing which techniques to use, and which to avoid. Right... [...]
The latest article on HubSpot blog is titled “Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends”. Rachel Sprung says, “Doesn’t it seem like every time you turn around there’s a new SEO update? You keep hearing about hummingbirds and pandas and penguins, but what the heck does it mean? (And what do these animals have to do with search engine optimization?) It can be very confusing to stay up to date with everything going on in the world of SEO. It may be even harder if you’re not an SEO expert who understands the terminology of... [...]
The latest MOZ blog post is titled “Knowledge Graph 2.0: Now Featuring Your Knowledge”. Dr. Peter J. Meyers says, “Sometime in January, Google quietly rolled out a change that I believe could revolutionize organic search. Currently, the impact is limited, and it may take months or years for the full effect to be felt, but the underlying shift is fundamental to the future of the Knowledge Graph and the delicate symbiosis between Google and webmasters“. Knowledge Graph 2.0: Now Featuring Your Knowledge MOZ Blog [...]