The latest article on  ‘Marketing Land’ is titled “Questions About The New Facebook Pages Layout? Facebook’s Got Answers”.Greg Finn says, “Two weeks ago, Facebook announced a significant update to the Pages layout that turned thepresence of Page more personal. The crux of the redesign was that the two column business pages were soon turning to a one column format. This initial image was quite bare and failed to show where Apps and custom tabs were to be located (if at all.) Seeing that the initial release spawned so many questions, Facebook has released their... [...]

The latest article on  ‘Marketing Land’ is titled “Gmail Promotions Tab Gets Visual Punch: Google Testing Image-Driven Grid View”.Ginny Marvin says, “It’s like Pinterest for your inbox. Today, the Visual Web is coming to email with Google’s latesttest of a grid view in the Gmail Promotions tab. The grid presents marketing emails in a “pin-like,” image-driven fashion by surfacing images within emails and displaying them right in the user’s inbox.The images — now cached and delivered from its own servers – thanks to Google’s move at the end of... [...]

The latest article on  ‘Marketing Land’ is titled “Pinterest Advertisers Could Start Paying For Promoted Pins As Early As Next Month [Report]”.Ginny Marvin says, “Promoted Pins could be making their paid debut on Pinterest as soon as next month, according to a report from the Wall Street Journal. Pinterest began experimenting with Promoted Pins last October.In the vein of native advertising, Pinterest ads share the same look and feel as organic pins with the exception of a “Promoted Pin” tag. With Promoted Pins, advertisers can reach more of the 70 million... [...]

The latest ‘Web Marketing Today’ blog post is titled “Use Hyperlocal Advertising to Reach Nearby Consumers”.Melih Oztalay says, ““Hyperlocal” refers to a specific consumer audience in a very small geographical area. By using hyperlocal ads, your business can promote products and services to a local audience in your immediate surroundings.Since 2008, Google’s search results have shown maps and map listings (i.e., local business listings). Local searchers no longer have to add a city and state as part of their search terms. The search engines know the locale of the person searching... [...]

The latest article on  ‘Marketing Land’ is titled “The Case For Content Automation”.Damon Ragusa says, “Recently, the Interactive Advertising Bureau (IAB) said it’s developing metrics and definitions for what used to be an intangible concept: engagement. It reminds me of the not too distant past when the once-intangible concept of marketing got the same scrutiny. Gone are the days when you knew half of your advertising worked, but not which half.We wanted accountability and consistency. The result was marketing automation, and you don’t have to go far into... [...]

The latest article on  ‘Marketing Land’ is titled “First Touch: In 9 Of 10 Industries Search Tops Lead Generation, Social Shortens Marketing Cycles”.Ginny Marvin says, “In a new paper, Bizible analyzed data from the more than 480,000 leads that have been tracked through its Salesforce marketing analytics platform to provide insights on how marketers should be thinking about attribution modeling and why the traditional last-click model is broken.When looking at last touch only, Bizible found that search accounted for 41 percent of the leads generated. Yet, when... [...]

The latest article on  ‘Marketing Land’ is titled “Massive Web Traffic Fraud: Digital Advertising Confronts “Crisis””.Greg Sterling says, “Digital media, and specifically display advertising, is facing a “crisis” even as brand marketers are increasingly serious about shifting budgets online and into mobile. That phrase, “crisis,” comes directly from the chair of the IAB, Vivek Shah, as quoted in the Wall Street Journal.The WSJ article cites IAB estimates that suggest more than a third of all online traffic is fake or fraudulent:About 36 percent of... [...]

The latest post on ‘ReadWrite’ is titled “Twitter Makes It Easy To Watch Videos In Tweets”.Selena Larson says, “Twitter is rolling out a new feature that makes it easier to view videos shared on the service, the New York Times reports. Like photos, in-line videos will begin to automatically preview in the timeline, and you can view them in fullscreen by clicking on the play button overlaid on the video.Short videos shared using Twitter’s Vine service already had these features. Significantly, these new videos appear to be designed to run directly on Twitter, hosted... [...]

The latest post on ‘ReadWrite’ is titled “Google’s Go Programming Language: Taking Cloud Development By Storm”.Matt Assay says, “What do popular projects like Docker, Heroku’s Force.com and Cloud Foundry’s(Go)Router all have in common? They’re all written in Go (a.k.a. “golang”), Google’s five-year-old programming language.While languages like Java continue to dominate programming, new models have emerged that are better suited to modern computing, particularly in the cloud. Go, written expressly for the cloud, has been growing... [...]

The latest article on  ‘Marketing Land’ is titled “5 Ways To Ease The Facebook Page Organic Reach Blues”.Martin Beck says, “It’s hard out there for a Facebook marketer. Anyone who manages a Facebook Page feels it. It might be anecdotal, but the anecdotes are piling up and the conclusion is undeniable: Organic reach is down and fewer people who have liked your page are seeing your posts.The ominous headlines hit almost daily, including two from this week:Facebook Is Ending the Free Ride, in which Valleywag quoted a source  familiar with Facebook’s marketing... [...]