Search Engine Land contributor Barry Schwartz has published a new video on ‘how to rank in Google Local’ featuring Mike Blumenthal..He says, “In part three and the final part of my conversation with local SEO expert Mike Blumenthal, we discussed a number of topics. This video is about 20 minutes of our 45-minute discussion on search. Here are part one and part two.In part three we get into tactics, what tactical measures and actions can you take to rank well in Google Maps and Google Local. He explained NAP — name, address and phone number — is no longer that important.... [...]

Google search continues to change for both the businesses and the searchers. Google, with its algorithm changes, has been improving the search experience for Internet users.WordStream contributor Kristen McCormick has shared four Google search trends the can help you to improve your search engine marketing.She says, “We’re going to take a look at four important trends for Google search, with particular attention to trends in local search, to help you understand the direction Google is headed:Zero-click searchesQuality-based results“Near me” searchesVisual local resultsFor... [...]

Content Marketing Institute contributor Jodi Harris has published an article highlighting some useful strategies to make the Google algorithm work for you.She says, “In a recent conversation with CCO magazine, Paxton explains Google’s latest moves and outlines an approach to help you deliver the kinds of content experiences searchers want to click.Google’s page experience update is a non-issueGoogle will measure a set of three additional ranking signals (i.e., its Core Web Vitals) as part of its latest page experience update:Largest Contentful Paint (LCP) – how long it takes the... [...]

DeepCrawl has published ‘The SEO’s Guide to Google’s Core Web Vitals’.This comprehensive guide covers the following:Page speed up until todayIncoming Core Web VitalsWhat are the Core Web Vitals?How to measure Core Web VitalsHow can we improve Core Web Vitals as an SEO?Norledge says, “At the end of May in 2020 Google announced they would be releasing a set of metrics called the Core Web Vitals. These are focused on speed, responsiveness, and the visual stability of a page.These scores are set to be rolled into the core algorithm in 2021 and become a ranking signal.... [...]

Cardinal Path’s Bill Tripple has published a three-step guide to implementing Google Analytics 4 on your website.He says, “Implementing Google Analytics 4 on your website requires a new GA4 property and implementing dual tagging across your website.Again, this article outlines the steps to setting up a single generic dual tag. This does not include mapping custom parameters or user properties to custom dimensions. You will need to replicate this process until all of your current UA tags have parallel GA4 tags.We have also included instructions on how to add GA4 via gtag.js, which... [...]

Search Engine Land’s Barry Schwartz has published a new YouTube video on ‘Growing a site after an algorithm update’ featuring Michael Lewittes.Schwartz  says, “It was a two-part interview, the first part was mostly about his history in the entertainment space and why he started his own site, even though he was super successful working Access Hollywood, US Weekly, NY Post, NY Daily News and other media networks. We mostly focused on how he first learned about SEO, the early Panda update and how he reshaped Gossip Cop to excel through these updates by focusing on E-A-T before... [...]

MOZ has published a new Whiteboard Friday video titled ‘How Do Sessions Work in Google Analytics?’ feature Tom Capper.The MOZ team says, “Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting, all the way to investment decisions. To that end, it’s integral that we’re aware of just how that data works. In this Best of Whiteboard Friday edition, Tom Capper explains how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the time... [...]

Different Google search operators which are made of one or more characters are used in a search to add more specificity and focus to a query.Siege Media contributor Karlie Kramer has shared a list of 39 Google Search operators that are important for content marketers.Kramer says, “If you’re new to search operators, you’ll first want to get familiar with the basic building blocks. The following 14 operators search sites, URLs, titles, in-post text and more. They can be used alone or in combination with each other.1. site:URL [input]Sometimes search functions within sites themselves... [...]

Google has launched the new Google Analytics after beta testing. It remains one of the most comprehensive tool to analyze the performance of your websites.AdWeek’s Ronan Shields has shared an article on Google Analytics Privacy Reboot.He says, ”Google Analytics, arguably the default tool for understanding online consumer preferences, received an overhaul earlier this week as part of the internet giant’s adjustment to more intense scrutiny of data usage.Following a year of beta testing, the updated Google Analytics platform will use machine learning to help marketers better understand... [...]

MOZ has published the new Whiteboard Friday video ‘4 Google My Business Fields That Impact Ranking’ featuring Joy Hawkins.The MOZ team says, “With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land.In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings”.4... [...]