Google search continues to change for both the businesses and the searchers. Google, with its algorithm changes, has been improving the search experience for Internet users.

WordStream contributor Kristen McCormick has shared four Google search trends the can help you to improve your search engine marketing.

She says, “We’re going to take a look at four important trends for Google search, with particular attention to trends in local search, to help you understand the direction Google is headed:

  • Zero-click searches
  • Quality-based results
  • “Near me” searches
  • Visual local results

For each trend, we’ll include specific action items to take in response, so you can continue to get found and attract customers online in 2021 and beyond. And in this process, you will come to find that your Google Business Profile just may be the most important one of all.

#1: “Zero-Click” Searches

If you haven’t already noticed, Google search results pages have drastically changed over the past decade. They’re no longer just a list of 10 websites, but a mixed-media, interactive page with answer boxes, local map listings, information cards, accordion menus, and more”.

4 Search Trends That Make Your Google Listing More Important than Ever

Sharing is caring